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Keith Colvin

Principal Web Performance Analyst

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Keith is a digital marketing and web performance strategist with a strong focus on how search, AI, and user behavior shape the recruiting landscape. With years of experience analyzing website engagement, conversion trends, and SEO strategy, Keith brings a data-driven yet practical lens to how HR teams and recruiters can adapt to the fast-changing digital environment.

Passionate about bridging the gap between technology and people, Keith writes to help HR professionals, recruiters, and hiring managers understand how evolving search tools – like AI driven engines and GEO-based personalization – are reshaping candidate discovery. When not diving into analytics, Keith enjoys hiking, following sports, and watching movies.

Recent articles by Keith Colvin

Move over SEO: How Generative Engine Optimization (GEO) is revolutionizing recruitment

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