Customer Success Stories
iCIMS & TextRecruit Help Allan Myers Increase Completed Applications and Grow Talent Pool
Construction and Building Materials
NUMBER OF EMPLOYEES:
iCIMS CLIENT SINCE:
TEXTRECRUIT CLIENT SINCE:
Recruit, Connect and Preboard
iCIMS Social Distribution, TextRecruit Candidate Engagement Platform, Aurico Employment Screening, Walton Tax Credit Screening, Tracker I-9 and E-Verify Compliance, GreenJob Video Interviewing and CMiC ERP Software
- 25th on ENR’s Top Heavy Civil Contractors List
- ENR Mid-Atlantic Contractor of the Year
Allan Myers is the largest heavy civil construction company and materials provider in the Mid-Atlantic with seven regional offices and 15 asphalt and aggregate plants. With a workforce of more than 2,000 hard working men and women, and their own extensive fleet of vehicles and equipment, there’s no job that they can’t tackle. The markets they serve include design-build, site development, transportation, water and asphalt and aggregate production. With more than 75 years of history under their belt, they’re constantly growing and pushing themselves to take on new challenges that are bigger and bolder. Their customers consist of private developers, general contractors, DOTs, government agencies and military organizations.
As the largest heavy civil construction company in the Mid-Atlantic, Allan Myers prides themselves on being able to tackle any job, but when it came to building their own pipeline of talent, the company was struggling to break ground. Hiring high volumes of hourly craft professionals (CDL drivers, equipment operators and carpenters), as well as salaried office professionals and construction management, the recruiting team was plagued with very low response rates to phone calls and emails. Without an applicant tracking system and challenged with hard-to-reach candidates, the recruiting team found themselves playing phone tag with candidates, carefully trying to avoid interrupting them while on the job site.
Though candidates were using their mobile phones to start the application process, the recruiting team was inundated with incomplete applications on their career site. This led to difficulties assessing which positions these individuals were suitable for, with no way to keep track of past qualified candidates. In order to look for new candidates, the recruiting team was also forced to manually extract information from each of their individual job board databases. Even more time was invested documenting and tracking each candidate, before potentially onboarding them as a new employee. New employees were then required to spend their entire first day manually filling out an abundance of paperwork.
How iCIMS & TextRecruit Helped
iCIMS’ recruitment-focused talent platform has made the entire Allan Myers human resources department more efficient. “iCIMS has completely transformed the way we recruit and onboard candidates. It’s now our one-stop shop to view new applications and has enabled us to keep track of past qualified candidates in order to reach out to them later,” said Samantha Herbein, human resources generalist. iCIMS has automated most of the recruiting team’s processes, allowing them to track candidates’ progress through the workflow with just a few clicks. With iCIMS Onboard, the recruiting team can easily get new hires up and running more efficiently, giving them the ability to electronically complete all required paperwork before showing up on their first day.
In addition to the efficiencies that iCIMS has brought to the recruiting team, Allan Myers also discovered a solution that not only integrated seamlessly with iCIMS, but also allowed them to quickly and easily reach their candidates. Starting in Virginia, their largest volume hiring market, Allan Myers piloted TextRecruit to help recruiters schedule interviews, remind candidates to complete applications and send and confirm receipt of orientation information, all via text message. The immediate impact made TextRecruit instantly popular and it was quickly adopted across the entire recruiting team. TextRecruit has also made it easy for the recruiting team to stay compliant, eliminating the need for recruiters to provide their private phone numbers to candidates. By implementing TextRecruit and incorporating text messaging into their recruiting strategy, Allan Myers has benefited from a 15-fold increase in completed applications.
15X INCREASE IN COMPLETED APPLICATIONS 10X INCREASE IN CANDIDATE TALENT POOL
Thanks to the seamless integration between iCIMS and TextRecruit, Allan Myers has streamlined their recruiting efforts. Through these scalable, easy-to-use solutions, the recruiting team is able to use geotagging to re-engage applicants in specific areas. Candidates are screened by recruiters and then marked as potential workers in specific regions in iCIMS. When an Allan Myers project starts in that area, a mass text message is sent out through TextRecruit to inform local candidates that a job site is opening nearby. The recruiting team also uses TextRecruit to schedule all their hourly-worker interviews and to quickly respond to any questions. “Text messaging was a key component to building out our talent pipeline. [Through the iCIMS and TextRecruit integration] we’ve increased our candidate talent pool ten-fold,” added Herbein.
Using TextRecruit together with iCIMS enables the recruiting team to effortlessly maintain relationships with candidates and easily contact previously unreachable candidates about future opportunities or unfinished applications. Herbein stated, “Being able to pull candidate reports out of iCIMS for a specific position and then contact them via TextRecruit allows us to easily reach qualified candidates. Missing out on these qualified candidates hinders our company growth.” With recruitment becoming more and more complex, Allan Myers has embraced these best-in-class technologies to help them win the war for talent.
Through iCIMS and TextRecruit, Allan Myers stopped losing out on potential candidates and as a result, built stronger relationships with candidates. Being able to rely on these tools has allowed Allan Myers to confidently refine their talent acquisition strategy while scaling for the future. Herbein concluded, “Talent Acquisition is a major focus of our CEO and executive committee. As an HR department, we have been given the ability to invest in technologies and strategies, such as iCIMS and TextRecruit, that will help us hire the people that we need to help the company succeed.”