iCIMS Glossary
Recruitment Marketing Automation

Back to Glossary

Recruitment Marketing Automation

Recruitment marketing automation software is a tool to create and schedule email campaigns that allow recruiters to automatically engage talent pools on a recurring basis. This usually involves sharing career opportunities, networking events, and company information in scheduled newsletters. Within your recruitment marketing automation tool, recruiters can report on email campaign effectiveness by tracking opens, clicks, and applications that have resulted from your campaigns.

Learn More About iCIMS' Recruitment Marketing Software