iCIMS Glossary
Recruitment Marketing

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Recruitment Marketing

Recruitment marketing is the process of attracting and nurturing talented individuals to your organization by marketing to them. The main goal of recruitment marketing is to drive individuals to apply to the open positions your company has available. Recruitment marketing is the earliest stage of talent acquisition.

Recruitment marketing can be simplified by instituting recruitment marketing automation software, such as iCIMS Connect. This software allows recruiters to build positive relationships with candidates that fall within specific talent pools and share specific messages to candidates. Recruiters can also save time by scheduling automated emails that allow candidates to see open job requisitions that are relevant to them. 

Learn More About iCIMS' Recruitment Marketing Software