Headquartered in St. Paul, Minnesota, Gander Mountain operates over 90 sporting goods stores across the country, primarily focused on hunting, camping, and fishing.
With over 90 rugged sporting goods stores throughout the United States, Gander Mountain had a steady stream of candidates interested in pursuing employment opportunities with the corporation. However, its means of tracking applicants were challenged by the volume of resumes received by the company. In addition to this issue, Gander was missing a standardized hiring management process, making it difficult for recruiters to maintain an organized applicant flow across its locations. Because Gander is a publicly traded corporation, management stressed the importance of consistency, but a manual process meant that most tasks were not uniform across Gander locations.
Another challenge faced by Gander recruiters was its insufficient EEO collection and reporting capabilities. “We wanted to maintain precise records, but with a manual process it was difficult to manage the collection of EEO data accurately and reliably,” said Gander Mountain’s Staffing Manager. . Other challenges associated with Gander’s manual process were also noted. “We needed a better method of organizing or tracking our candidates once they applied. Plus, the manual process was extremely time-consuming and inefficient. We wasted our time with the details and couldn’t find what we needed when we needed it.” The recruitment decided it was time to look for a way to solve Gander’s problems once and for all.
The first step in solving Gander’s recruitment challenges was automating the process and the team knew that in order to make a difference in the hiring management process, a system had to be user friendly so recruiters would adopt it. “We looked for an ATS that could do it all, but in a non-overwhelming way, so even the least tech-savvy users could easily understand how to use the system,” Gander’s Staffing Manager shared. “iCIMS delivered a flexible Applicant Tracking Solution that could accommodate our specific needs.” Users particularly liked the EEO tracking capabilities of the system as well as the iCIMS Talent Platform’s ability to provide Gander with a standardized, consistent process across its multiple locations. “Recruiters were excited about implementing it into their everyday processes. We knew that meant we had found our vendor."
Recruiters couldn’t be happier with the changes that have taken place since implementing the iCIMS Talent Platform. Gander Mountain now has a consistent recruiting process with a workflow that is completely configured around the company’s preferences. Its hiring management techniques are now uniform across its 90+ locations, and the solution was designed and delivered in a flexible way, allowing users to determine the specifics that best suited the organization’s unique needs. "We can’t imagine not having iCIMS," the recruitment team said. "The system has made it unbelievably easy to track, search, screen, sort, and hire candidates, and the process is so simple now.” Users also cited the dedicated support received from iCIMS as a major value-added resource. “My Account Manager is fantastic; he is always there to help with best practice advice or support.” one user said. Gander’s transition from antiquated manual recruiting processes to the comprehensive, automated iCIMS solution has been met with great enthusiasm. “Creating a consistent recruitment program across so many locations isn’t easy, but now, with the help of iCIMS, Gander has a streamlined, efficient process. It’s an enormous improvement."