-Leading talent acquisition technology provider offers innovative solution to increase organic search traffic to customers’ career sites-
MATAWAN, N.J. (August 1, 2012) – iCIMS, a leading provider of Software-as-a-Service (SaaS) talent acquisition software solutions for growing businesses, announced today the release of the company’s new power-up to Recruit, Career Site Search Engine Optimization (SEO). This innovative option enables recruiters at any size organization to better position their company to achieve top search engine rankings and garner more traffic to their career sites.
The advanced features available through iCIMS’ Career Site SEO can help reduce an organization’s dependence on peripheral recruitment marketing techniques, such as third-party job boards. Recruitment results of Career Site SEO are obtained through the use of .JOBS Career Microsites, which target the most relevant, and high quality candidates by placing appropriate job postings directly at the top of their online searches. For example, with Career Site SEO in place, a job seeker searching for “technology jobs in San Diego” on the Internet may be pointed to a client’s unique career microsite that included “technology” and “San Diego” as keywords within its microsite programming. iCIMS’ clients can choose to implement bundles of microsites; by having multiple microsites specific to job postings or categories of available postings, customers will have more of an opportunity to be placed in the page-one search results, traditionally dominated by job boards and aggregators. Companies can customize their microsites with occupational terms, geographical locations, and any keywords that are specific to the company’s hiring needs.
Furthering the level of configuration available within the SEO microsites, iCIMS can incorporate an organization’s branding and multimedia content to create an integrated look and feel with the customer’s primary corporate career site. Social networking capability is infused through the microsites, allowing job seekers to connect with an organization using social media outlets such as Facebook, Twitter, LinkedIn, and YouTube. Increased visibility of job postings is achieved through automatic social sharing options and job feeds, along with links to pertinent jobs and career pages. The microsites even provide a mobile recruiting solution, delivering a mobile-optimized platform for the on-the-go job seeker.
“Job seekers today are utilizing major search engines more than ever in their quest for employment opportunities, and tapping into this vast pool of candidates is absolutely imperative for companies trying to find the most well suited individual for any given career opportunity,” said Susan Vitale, Chief Marketing Officer, iCIMS. “Forward-thinking recruiters who embrace this feature will dramatically decrease their reliance on third-party job boards while targeting the best talent through the use of a trusted top-level domain. The best part is, users will achieve all of these benefits while saving time and money and providing an engaging candidate experience,” Vitale concluded.
By implementing Career Site SEO, users receive numerous benefits to their recruitment processes. As the SEO microsites drive increased web traffic, the sites will organically achieve higher search engine rankings over time. With this increased search exposure, clients will reach a larger and more targeted audience for job postings, receiving an edge over their competitors while also appealing to the highest-caliber applicants. Hiring costs as well as time-to-hire may be significantly decreased with these more cost-effective recruitment marketing methods as well. Due to the fact that Career Site SEO operates on the .JOBS platform, a trusted top-level domain that is used only for hiring purposes, candidates can feel secure that their career searches will be free of scams, duplicates, and positions that have expired.
“iCIMS prides itself on remaining committed to identifying and delivering the most effective, powerful, and market-responsive upgrades – the tools we know our customers need to retain their competitive edge,” said Vitale. “Career Site SEO’s impressive capabilities and features will be game-changing for clients trying to increase the exposure of job listings and obtain a spot on the coveted page-one search results. By pairing this increase in search engine visibility with the social, mobile, and vastly customizable system options available within the Talent Platform, iCIMS can help companies of all sizes build their own talent acquisition ‘powerhouse’,” Vitale concluded.