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Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
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Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
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Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesHow a beloved restaurant hires 40,000+ annually with a great candidate experience.
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April 14, 2016 
2 min read
There is a ton of research out there about how and why HR professionals should be using social media to recruit top talent. But to make sure you are getting the most ROI from this tactic, you must understand how job seekers are using social media to find and apply to jobs.
iCIMS’ Applicant Tracking System offers a Candidate Relationship Management (CRM) system feature that allows candidates to quickly create their profiles from information in their LinkedIn, Google+, and Facebook social media accounts. Their name, contact information, education, and employment history is parsed into the system to save help save time. To gauge the role of social networks such as LinkedIn, Google+, and Facebook in the job application process, we looked at our system data on the number of applications submitted through these social networks in each quarter of 2015. In 2015, about 3.3 million applications were submitted via a social network. About 62 percent of applications submitted via a social network were submitted via profiles from LinkedIn, 22 percent via Google, and 17 percent via Facebook.
Which industries were leading the pack in using social apply technology in 2015?
Candidates applying to these industries most frequently used their social profiles, compared to traditional job application methods:
Candidates in these industries showed lower social media adoption in the job application process:
By allowing job seekers to apply with their LinkedIn, Google+, or Facebook accounts, companies can offer candidates a quick and easy way to express interest in open jobs – protecting recruitment investments and boosting the candidate experience and talent pipeline.
Social media has become an important tool for today’s job seekers especially when it comes to researching a company and looking for job postings. Job seekers are also using social media to research companies and look for open jobs, not just to apply for jobs they already know about. According to a 2015 iCIMS survey, 57 percent of job seekers said that they used social media at least once a month to learn more about potential employers.
According to a 2015 study by Pew Research, 65 percent of Americans now use social media platforms, and for many users, these sites offer a venue for highlighting professional accomplishments to prospective employers, finding jobs through one’s networks and alerting friends to available employment opportunities.
Younger social media users are especially active when it comes to using social media for job searching activities: about 43 percent of social media users between the ages of 19 and 29 used social media to look for or research a job compared to only 24 percent of social media users aged 50 or older.
To learn more, click here to read the full iCIMS eBook Job Seekers Get Social.
and receive free tips on how to attract, engage, hire, & advance the best talent.
