Hiring Insights Blog
Due to improving economic conditions and a tightening labor market in recent years, many industries across the U.S. are currently facing a skills gap making it difficult to acquire best-fit talent. It is important for businesses to evaluate their current talent acquisition processes in these challenging times to ensure they are maximizing opportunities and not turning-off candidates due to outdated or inefficient practices. Here are a few ways that companies can revamp their recruiting processes to help increase candidate attraction and application rates.
Explain Why You’re a Great Employer
Marketing your employment brand to potential candidates is one of the most important activities for any organization in talent acquisition. By showcasing what makes your business unique and a great place to work, you can generate excitement and interest from top talent so they take the next step and apply for your open positions. Using recruitment marketing software to regularly engage prospective candidates with company news and job openings is a great way to accomplish this, as well as participating in industry and community events, which provide excellent opportunities to directly communicate your employment brand. With iCIMS research finding that 86 percent of HR professionals agree that recruitment marketing is an effective strategy to identify, attract, engage, and nurture candidates, businesses that are not taking this proactive recruiting approach may be severely limiting themselves when it comes to finding and engaging the right talent.
Make Applying a Breeze
Having a quick and easy application process is a sure-fire way to increase candidate volume and better your chances of finding that perfect-fit candidate. As almost half of all job candidates rate their experience when applying for jobs as poor to very poor, anything you can do to expedite your application process will work in your favor. Some tactics to incorporate include allowing applicants to apply with their social media profiles or from a mobile device, limiting the number of screening questions, and creating branded company career portals to quickly submit a resume. As over 68 percent of job seekers who have abandoned an application have done so because the process was too long or required too much information, this is an area that should not be ignored.
Organize Your Interview Process
Providing candidates with a streamlined and well-organized interview process will help to increase candidate engagement and employment desirability. Look to limit your interviews to only one or two rounds, and be clear with candidates on who they are meeting with, what they can expect, and how long it should take. Once interviews are conducted, set concrete dates to reply back to candidates to inform them of next steps or let them know that you will be moving forward with another candidate. This is extremely important, as 64 percent of job seekers say they share information about their candidate experience on social media. Treating candidates with respect during the interview process will also do wonders for your employment brand and aid in your talent acquisition efforts in the future.
As competition for talent will only continue to increase in the coming years, businesses must keep the candidate experience top-of-mind and incorporate recruitment techniques that promote a positive experience for job seekers if they intend to attract and hire the best talent. An organization is only as good as its employees, and by treating candidates like customers and utilizing progressive recruiting processes that are candidate-friendly, companies can position themselves as a highly desirable employer and attract the most qualified candidates in the market. For additional insight on revamping your recruiting process, check out our white paper, “The Recruiter’s Toolkit for Success in a Rapidly Changing Workforce.”