A job fair is the best place to grow and nurture your talent pools. Take advantage of passionate job seekers who are excited to learn more about your brand. Katharine S. Brooks, Executive Director of the Office of Personal and Career Development at Wake Forest University mentioned, "It's a way to get your name out in a positive light, to encourage talented job seekers to consider you, and to have a conversation with real people, rather than resumes."
Get ready to showcase your brand, nurture candidates, and track/report event success. Take these four steps to attract and retain top talent before, during, and after your recruiting event.
Know Your Audience
Prior to the event, it’s in your best interest to put your “thinking cap” on and do some investigating. If you’re attending a career fair organized by an outside venue, you’ll want to get a good sense of who will be attending. You might be interested in their education level, career experience, or their college major to get a good sense of your audience. If you are hosting your own career fair, allowing interested job seekers to pre-register for your event will give you the opportunity to collect this information and you’ll get a better sense of how many people are looking to join your company and its specific departments. Customizing your approach to your audience will help you stand out amongst your competitors.
Stand Out from The Crowd
Think of your organization’s table as a show and tell. The minute a job seeker enters the room, he/she will scan their surroundings and they’ll walk over to the table that looks the most visually appealing. You’ll want to make sure job seekers leave the event with your organization in mind. A great way to do so is to attract them with technology and free giveaways. Hand out tablets to those who are interested in receiving more information about your open position and don’t be afraid to have fun with your job seekers.
Give them the opportunity to play a game and win a prize! This will tell them a bit more about your company culture and it will aid in building and maintaining relationships with job seekers. After all, Sean McDermott, Director of Recruiting at Tumblr “knows traditional approaches simply won't cut it.”
Save time by investing in a candidate relationship management tool with functionality that allows you to track job seekers who pre-register and check in during the event. Through the resume capture feature, candidates can take a photo of their resume at the kiosk and easily upload their information.
How easy and convenient does that sound?
Personalize Their Experience
Job seekers appreciate good candidate experience. That being said, you’ll want to keep them engaged from the moment they approach your table to the minute they’re back at home, searching for jobs.
Here’s how to keep the momentum going:
Serve up relevant job recommendations that match with their interests. This will make the job seeker feel as if your organization has their best interest in mind – in return, this builds and maintains trust between your organization and the job seeker.
Also, don’t forget to follow up with promising candidates. After the event, send an automated personalized email to candidates who caught your eye.
Track Job Fair Success
After meeting with eager job seekers and entering them into your candidate relationship management tool, you’ll need to find a way to identify the candidates most engaged with your brand.
To start, you’ll want to review your candidate’s activity level by tracking how often they interact with your career portal. Here you’ll discover which candidates are more actively engaged and passionate about your organization. With a candidate relationship management tool like iCIMS Connect by your side, you’ll be able to use your mobile device to search, tag, and rate a candidate based on your face-to-face interaction with them. This feature will allow you to extract a detailed report that includes a list of candidates you’ve spoken with during the event. Tracking their engagement level with your career portal will let you know they are interested in pursuing an immediate career opportunity.
You can also track your candidates’ engagement with any automated emails you send. Once you share company information and announcements of new job openings, with iCIMS Connect, you’ll be able to track the amount of times they’ve opened your email, clicks, and applications to report on your progress.
Be the talk of your next job fair with iCIMS Connect. To learn more about our Event Management Tool, click here.