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Giving Back to Charities in the Workplace: How to Attract and Act
Thursday, Feb 25, 2016

Providing the opportunity for employees to engage in charitable causes is a strong method to improving company culture. Whether your company is focused on food drives, park cleanups, or even monetary donations, company-wide philanthropic activities are a great way to excite your employees about something other than their day-to-day operations. While also helping the community, giving back to charity can also simultaneously increase team morale and build key relationships between coworkers.

In an Entrepreneur article written by Glassdoor’s Head of Global Recruiting, Will Stanley explains, “Many of today’s younger workers are seeking positions that are in sync with their values.” Therefore, he says, “Finding hires that are a cultural fit is a win-win for both the company and the employee.” To help attract new hires who are cultural fits and also passionate about giving back, it is important job seekers and applicants are aware of your company’s humanitarian efforts. 

So, how do you ensure your philanthropic company culture is well-represented to attract future applicants?

To attract candidates who are passionate about giving back, you should incorporate information about your company’s humanitarian efforts within your career website, social media pages, or your website in general. Providing this information about your company up front may be helpful in influencing potential candidates’ decision-making during the job seeking process. By highlighting all of the wonderful opportunities within your organization, job seekers can then make a best decision based on their values.

Furthermore, it’s also equally important to ensure your existing employees are empowered to participate in charitable efforts. A Mashable article explains, “In general, people aspire to give back and volunteer more, but when you work a busy schedule, charity can sometimes get lost in the shuffle. It’s important to let employees know that you support them wanting to give back, and give them time to do so.”

How can companies find ways to ensure that all employees can participate in give-back initiatives?

Taking the time out to go volunteer at a local shelter may not work for everyone. Alternatively, payroll contributions are an easy and efficient way to make tax-deductible donations to charities. In fact, according to Charity Navigator, workplace campaigns have successfully donated billions of dollars to America’s charities. If you are looking for different organizations partner with, there are numerous resources to help you make your decision. One charity I’ve come across in particular is the Make It Work campaign. Make It Work is a three-year campaign targeted to changing the conversation about the balance between work and family life in the United States. Their goal is to help working families not feel like they are obligated to make sacrifices, while also acknowledging the costs of living and equal pay.

No matter how you choose to give back to the community, your employees (and future new hires) are essential to help make an impact.