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Advancing Your Company’s Mobile Recruiting Efforts
Tuesday, Apr 05, 2016

Maybe it’s a stretch, but looking at the technology trends of the past few years, can we assume that sooner rather than later our entire Internet experience will be mostly mobile? And with such a massive trend, is it so implausible to suggest that the future of workplace recruiting will find its home on the go as well?

When we say mobile, we’re referring to everything from smartphones to tablets – the Internet experience for the person on the go. These days, it seems like the only time we’re seated in the upright position, engaged with fingers on the keyboard and our behinds in the chair is at work. The other majority of the time has us multitasking through life. For example, we’re paying our bills while in line at the supermarket. We’re scheduling appointments while waiting for coffee. We’re looking up vacation destinations on our lunch breaks. It’s clear that people want to use mobile devices for almost everything, which means it’s safe to assume your candidates want to use their phones and tablets to search and apply for jobs.

Ask yourself:

·         Is your company implementing the necessary steps to interact with potential mobile-using candidates?

·         Is your company website mobile-optimized?

·         Is your career site easy to navigate to from a phone or tablet?

·         Does that career page accept social media profiles instead of resumes?

These are points worth weighing as companies sprint to catch up to candidates and consumers who are already mobile. 

A Deloitte Survey found that 90 percent of people check their phones or mobile device within an hour of waking up. From there, 50 percent of people check their phone 25 times a day, and 10 percent check their phones over 100 times in a single day.

Furthermore, according to The Hiring Site Blog, 70 percent of active job candidates are willing to apply for job applications via smartphone. By contrast, Kelton Global also found that more than a quarter of larger enterprise companies have yet to mobile-optimize a single part of their hiring process.

 This reveals a large gap of potential hires that many companies are deterring candidates from submitting their application by ignoring their career sites’ mobile optimization.

Mobile Recruiting to Reach the New Generation of Career Candidates

Statistics like this can’t be ignored. Today, there should be no reason for a company’s career portal to not be mobile-optimized. Navigating a non-optimized website can be troubling enough as it is, so what would make a company think that potentially interested candidates would want to suffer through a limited and poorly responsive portal?

If potential candidates are browsing the web for jobs while on the go and happen to stumble across your un-optimized career portal, the chances of them applying right then and there are slim to none. And as time passes, the chances of them returning to apply on an actual computer decrease.

Companies also need to consider the visibility of their career pages. Are they easy to find or buried deep within the site? There should be no issues with candidates locating your career portal. From the homepage, it should be no more than one click away. The easier your company’s career portal is to reach on your mobile site, the more attention it’ll receive from interested talent and candidates intrigued with becoming a part of your brand.

Going along with the ease-of-use when it comes to career portals, the mobile site’s application process should also accommodate the ability for applicants to apply with not only resumes but also social media profiles. It’s important to remember that the majority of candidates applying to companies from their smartphones or tablets will not have immediate access to their resume. And if that access is necessary to applying to a company, the drop off will continue. But if interested applicants can upload employee history and experience utilizing their LinkedIn or Facebook profiles, the process of attracting and hiring fresh new talent will become easier than ever.

Giving access to cloud storage systems like Google Drive and Dropbox will also give your mobile candidates another means for applying to your organization.

While these are only a few very basic points to consider, it’s essential now, more than ever, for companies to accommodate the ever-changing flow of the Internet and to adapt their mobile recruiting capabilities accordingly. 

For more information on using social media to help your company’s recruiting needs, please read our article “Making Social Media Work for Recruiting”.