Google just announced that beginning April 21st of 2015, it will incorporate a site’s mobile-friendliness into its ranking algorithm. What does this mean for web pages?
“Because you don’t have a mobile-optimized site, you’re going to get bumped down from position one or two to the third page, and suddenly you’ve lost all of your organic traffic,” said Chuck Price, founder of Measurable SEO. “That’s a big deal.”
Additionally, websites that launch after this date will struggle to climb through organic search rankings.
But how would this impact recruiters and job seekers? According to DirectEmployers, leading consultancy in labor market efficiency, there are over 300 million job-related searches per month on websites like Google, Yahoo, and Bing, and we’ve previously written about the importance of ensuring that your open jobs rank well on these sites.
Now, search-engines like Google are making it impossible to ignore the impact of mobile traffic, and for good reason. According to Pew Internet Research, as of January 2014:
98% of American adults have a cell phone
58% of have a smartphone
42% own a tablet computer
32% own an e-reader
Smartphones are quickly becoming the main online activity medium, and are increasingly used to search the web, watch videos, get news, check email, and connect on social media. In short, mobile users are constantly connected. Considering the omnipresence of mobile devices, the online recruiting experience including employer career sites, application processes, employment branding content, and recruitment strategies need to be designed with the mobile user in mind.
The good news: iCIMS customers do not have to worry about their job requisitions becoming buried in search results. Every iCIMS customer receives a fully branded, mobile-responsive career portal that automatically accommodates the appropriate viewing experience whether the candidate is on a desktop, smartphone, or tablet.