You don’t have to shake someone’s hand to hire them.
Our world is changing—and recruitment is, too. The recent rise of COVID-19 has exposed vulnerabilities in the way we do business, including how we communicate with candidates. Thanks to recent advances in virtual recruiting software, however, businesses can still realize their hiring goals. And the timing couldn’t be better: over the past five years, remote work has grown by 44%.1
Here are four easy ways you can leverage recruiting software to meet candidates where they are while maximizing your ROI:
Save the sanitizer and skip the long lines. With a fraction of the investment required of in-person events, virtual career fairs allow your team to communicate your employee value proposition, and the types of positions you’re hiring for, to a large group of candidates simultaneously. Just like a traditional career fair, candidates can ask questions (via online chat) and receive real-time responses from your recruiters. Continue the conversation by scheduling a nurture campaign to automatically trigger following the conclusion of the event.
An AI recruiting chatbot can work for you around the clock, answering questions, screening resumes, directing candidates to relevant job postings, and even scheduling interviews. Defenders, a leader in the home security industry, uses iCIMS’ real-time interactive live-chat software, ARI, to enhance their candidate experience. When candidates visit their career site, they can have their questions answered right on the spot, regardless of time of day or location. With the majority of candidates visiting the career site after business hours, ARI has prevented Defenders from losing out on potential applicants.
Videos are a great way to make interviews personal even when face-to-face meetings aren’t an option. In today’s labor market, most candidates are already employed—which means they may not have time to travel to your office. With video interviewing, it’s much easier for them to step away. What’s more, your candidates will appreciate when you take their schedule, and their individual work situation, under consideration, further engendering loyalty to your brand. With an industry-average time to fill of 44 days2, virtual interviews can help you accommodate more candidates and move the process along.
Mobile recruiting software allows recruiters to stay connected with candidates while they’re at work or on the go. It’s also discreet: for the executive-level candidate who’s in an important meeting—or the student in a 20-person seminar—it’s a lot easier to shoot back a quick text than step out for a call. Allan Myers, the largest heavy civil construction company and materials provider in the Mid-Atlantic, piloted iCIMS TextRecruit to help recruiters schedule interviews, remind candidates to complete applications, and send and confirm receipt of orientation information, all via text messaging. By implementing iCIMS TextRecruit and incorporating mobile recruiting software into their recruiting strategy, Allan Myers has benefited from a 15-fold increase in completed applications.
Is your recruitment strategy immune to disruption? Check out our latest eBook, Power Your Business with Virtual Hiring, to learn more about how you can use technology to propel your business forward.
Emily McMichael is a Digital Brand Strategist, responsible for overseeing iCIMS’ digital properties. A proud graduate of Northwestern University with a BA in Communication Studies, Emily has more than ten years of collective branding and digital marketing experience, both in-house and at creative agencies. In her previous role, Emily was responsible for iCIMS’ own recruitment marketing efforts, and helped the company win its first ever Candidate Experience (CandE) Awards, placing #1 and #4, respectively.
With a firm passion for all things recruitment, Emily served as a panelist at LinkedIn’s 2019 Northeast Talent Symposium for their “How to Recruit Like a Marketer” workshop, and was a featured columnist for RecruitingDaily’s five-part blog series, “How to Enhance Your Candidate Experience Strategy.” When not at work, she can be found lounging on the beach, backpacking through national parks, and hanging out with her husband and four-legged furry son, Bodhi.