Summer is in full swing and while it may be the slow season for hiring, now is a great time to think about your company’s recruitment marketing strategies. Recruiting will always be an ongoing process. You often might catch yourself thinking of creative ways to reel in new hires, and researching new tools, technologies and techniques to attract and retain top talent.
What better place to start looking than the millions of college seniors who graduate from universities around the country each year? With millennials entering the workforce at a rapid pace, it is crucial to tap into this talent pool to attract top candidates. Recruiters should evaluate their recruiting and hiring processes, and ensure it appeals to younger audiences, and if not, now is the time to discover and test new strategies. As the slow summer season swims along, here are three tactics you can implement to hook your next hire:
It shouldn’t come as a shock that everyone from children to adults spend a significant amount of their time on their phones. Phones aren’t just being used for social activities anymore, but are increasingly being used by millennials who are researching and applying to jobs directly on their mobile device. According to an iCIMS survey, “Recruitment Marketing: Fad or Future”, 70 percent of job seekers are researching companies and looking for jobs on their mobile device.
Making your website and application process mobile friendly is more important than ever. Yet almost half of the companies surveyed do not have a mobile application function installed in their applicant tracking system (ATS). Having a mobile friendly website and application could set you apart to win over your next new hire, and will minimize applicant drop off.
Job seekers are looking for a multitude of perks and benefits when job searching, such as compensation, stability, benefits, work-life balance, location, growth opportunities, a compelling company mission, and an attractive company culture. In fact, 53 percent of job seekers think company culture is ‘very’ or ‘extremely’ important. Potential employees want to be a part of a company cultivates a positive and friendly environment, and that has a mission or cause that resonates with them.
A great way to authentically showcase your culture is through videos. The content can range anywhere from showing your employees eating lunch together or doing community service, to a tour of the workspace. Millennials especially want to see if they will fit into an environment before they apply to be a part of your team. By showcasing the positive aspects your company has to offer and being transparent with your company culture, more applicants will come flooding in.
Job seekers now visit a multitude of sites to form an opinion about your brand. 57 percent of job seekers said that they used social media at least once a month to learn more about potential employers. Millennials are going through various social media platforms to research your company, so take advantage of that. Build your social media profiles to showcase your company culture, share relevant news, recognize employees and company wins, and post job openings. Allowing candidates to apply from the convenience of their social media account will not only impress them, but same them time in the application process and provide them with a positive experience.
Make the most out of your summer by implementing some of these hiring tactics to help you recruit millennials into your workplace.