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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
Learn moreCommunicate effectively and efficiently with the candidates that can drive your business forward.
Learn moreSelect the right candidates to drive your business forward and simplify how you build winning, diverse teams.
Learn moreHelp your best internal talent connect to better opportunities and see new potential across your entire organization.
Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesHow a beloved restaurant hires 40,000+ annually with a great candidate experience.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
Learn moreUncover unique market insights, explore best practices and gain access to talent experts across out library of content.
Get resourcesExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreStay up to date with the latest terminology and verbiage in the HR software ecosystem.
Learn moreEmployers everywhere improve hiring efficiently and save money using iCIMS. Estimate the potential business value you can achieve.
Learn moreDive into the Class of 2023 Report highlighting this cohort’s expectations and where employers are willing — and able — to meet them.
Watch nowPartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreThe iCIMS Talent Cloud delivers a secure, agile, and compliant platform designed to empower talent teams, job seekers, and partners with advanced data protection and privacy.
Learn moreView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
Learn moreGet to know the award-winning leadership team shaping the future of the recruiting software industry.
Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreiCIMS is committed to being a responsible and ethical corporate citizen, which is why Environmental, Social and Governance (ESG) initiatives are strategic imperatives.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
Learn moreLet’s get in touch. Reach out to learn more about iCIMS products and services.
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In the age of widespread remote work, recruiting requires serious strategy – and a key part of this strategy is job ads. Incorporating job advertising best practices into your recruiting tactics will give your organization the edge it needs to stand out from the competition.
Eye-catching job ads serve your business well in a job market transformed by the pandemic. Remote work expanded candidates’ possibilities by shrinking the role geography plays in the job search. Location isn’t a factor for many of today’s job seekers; as long as they have a strong internet connection, anything is possible.
This change creates two challenges for recruiters. First, competition for talent has intensified. Recruiters now vie for talent alongside businesses half a world away. Second, it multiplies the number of applicants. Job seekers don’t need to be willing to move to work for a faraway company.
This means recruiters must get even smarter about how they attract and hire talent. As your company plans its strategy, here are five job advertising best practices to consider.
LinkedIn is the first and most obvious place job seekers look for a new gig. But that doesn’t mean it’s the only place.
Employers can attract candidates by placing job ads in unexpected but highly visible places. If companies operate brick and mortar locations, they can place job ads in their stores, where loyal (and talented) customers will see them. Billboards and LED screen trucks make eye-catching spots as well. Employers can also buy ad spots on popular podcasts and post about opportunities on TikTok and Instagram.
By advertising for jobs in unusual places, employers pique candidates’ curiosity. In fact, candidates may be more interested in positions they find serendipitously.
It’s easy to feel like every job you post is a high priority. But you likely have to pick and choose which jobs are most important so you can maximize your advertising dollars. Choose jobs that your organization needs to fill most quickly or that have hard-to-find candidates.
Once you’ve reckoned with your budget, use tools like iCIMS’ integrated job advertising to build and execute your advertising campaigns. These tools optimize your spend by choosing job boards that have the highest potential to reach the most relevant and engaged candidates.
These days, job ads are full of titles containing terms like ninja, genius, superhero, guru and wizard. The intent behind these creative titles is understandable. After all, who would want to be a coding specialist when they could be a coding wizard?
But these titles, while whimsical, may get lost in job seekers’ searches. Because these titles stray from the common terminology, they may not surface when a candidate types “coding specialist” into Google. That’s why our third job advertising best practice is to use simple, commonly searched terms. Unless you’re seeking an actual wizard, of course – then by all means, be specific.
Just because we’ve stifled your creativity in job titles doesn’t mean you can’t think outside the box elsewhere in the job advertising process. The ad itself is where employers can start to separate themselves from the competition with a little creativity.
One way to do this? Use video. Candidates want to get familiar with your employer brand before they apply, and video offers an authentic look inside your workforce and culture.
There’s no need to budget for a marketing agency or fancy equipment to include video in your job ads. Employees can film on their smartphones. With the right software, video is easy to create, review, and publish.
A good ad is worthless if a difficult application process prohibits candidates from applying. Many employers fail to realize that it’s frustrating and tedious to apply to their companies. Only 1 in 3 employers have applied to one of their companies’ jobs. Of those, just 46% report having a “very good” experience.
Our last job advertising best practice? Make applying easy by leveraging the device that’s always at hand: The smartphone. When employers make their job ads text-friendly, they make applying quick, accessible and low-friction.
As recruiters consider these job advertising best practices, it’s important to remember job ads make up only one part of the recruiting process. Job ads get candidates’ attention. But what will convince them to come on board?
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Alex is well-versed in content and digital marketing. He blends a passion for sharp, persuasive copy with creating intuitive user experiences on the web. A natural storyteller, Alex highlights customer successes and amplifies their best practices.
Alex earned his bachelor’s degree at Fairleigh Dickinson University before pursuing his master’s at Montclair State University. When not at work, Alex enjoys hiking, studying history and homebrewing beer.
February 8, 2023 
4 min read
