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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
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Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
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Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
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Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesHow a beloved restaurant hires 40,000+ annually with a great candidate experience.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
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Get resourcesExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
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Watch nowPartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
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Learn moreThe iCIMS Talent Cloud delivers a secure, agile, and compliant platform designed to empower talent teams, job seekers, and partners with advanced data protection and privacy.
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Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
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Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreiCIMS is committed to being a responsible and ethical corporate citizen, which is why Environmental, Social and Governance (ESG) initiatives are strategic imperatives.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
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March 16, 2022 
4 min read
If you’ve considered hitting up your local Applebee’s for a date night (plus that Oreo shake) or wondered whether an aging dog felt his bones that morning (fingers crossed for a Bones Day), chances are you’ve been spending some time scrolling through TikTok. Or, as we say in my house, you’ve been on the Tok.
The app that elevated scrappy, user-generated videos – mostly low on production value but high on watchability – to content gold has leapfrogged in popularity over other platforms like YouTube and Facebook. With over one billion active users, TikTok proves that the thirst for authentic content is unquenchable and that slickly produced videos aren’t what people want to watch. They want endless videos of regular people dancing to the same song and Noodle the pug’s daily vibe.
We’ve seen these user generated videos make their way into digital consumer experiences, and brands pay influencers big money to promote their products on social media platforms with testimonials. Now, talent leaders are discovering how employee-generated videos are helping to tell their companies’ stories on career sites, job descriptions, email campaigns, social media, and more. The only thing that seems to be limiting the use of these videos is your imagination.
Learn more about how iCIMS Video Studio can help you create relevant, engaging talent experiences you can use in lots of different ways.
Where do you get started with employee generated content? And how do you maintain authenticity while ensuring your employer brand and reputation remain on-point?
Give your team thoughtful, purposeful prompts to help tell the story of life at your company. From what the vibe is like in the office to what current employees expect for the company’s future, these prompts will help your employees tell their stories in a detailed and authentic way.
Remember: the key to getting great video content is to put it all in context for your employees. Tell them who they should imagine themselves talking to and how the video will be used.
To spark your imagination, here are 10+ ideas we snagged from some of our favorite Video Studio customers (plus we couldn’t resist a few from our own career site).
As the world changes and priorities shift, technology needs to keep up. Who better to tell your company story than the people who work there.
Click here to see how iCIMS Video Studio can help you use employee testimonials to spotlight your own people and transform culture from a buzzword into a competitive advantage.
and receive free tips on how to attract, engage, hire, & advance the best talent.
