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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
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Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
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Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
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Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesHow a beloved restaurant hires 40,000+ annually with a great candidate experience.
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April 27, 2021 
4 min read
“This year was a year like no other…the level of empathic communication this year was higher than ever, and more employers ensured consistent communication and feedback loops with both external and internal candidates,” according to the 2020 North American Candidate Experience Research Report.
Faced with dramatic shifts in the workplace, now is the time to give recruiters the freedom to add more touchpoints and share the unique, authentic experiences of your workplace.
Text. Email. Voicemail. IM. The list goes on. We’re all inundated with messages. You don’t want to be just another message in a candidate’s inbox.
Once you’ve attracted them to your job listings, you need ways to connect and keep them interested. Engaging with candidates requires the right message at the right time.
Here’s how to engage with candidates:
Make the job search experience more valuable by communicating with candidates via the channels they’re already using. Whether it’s quick updates using text messaging apps, postings via social media, recruiting chatbots, or recruitment chat to answer questions, communicate your message across channels to ensure you create connections with as many candidates as possible.
Expand your talent pool by posting jobs on the most relevant sites and job boards for your industry. Text recruiting software, career sites, virtual career fairs, and text-to-apply options are just a few of the ways that talent can now connect with your organization.
Even though we’re living in a digital world, don’t forget about foot traffic. Use billboards and window clings to advertise openings. With a simple sign such as, “Looking for a job? Text ‘APPLY’ to 97211,” you might just turn a customer into a candidate.
A significant amount of the communication that candidates receive from your organization will be via automated tools. With help from candidate relationship management software, these automated messages can enhance the candidate experience.
During the hiring process, a quick, personalized touchpoint demonstrates that you’re thinking of them as an individual. You can use automation to help ensure these touchpoints happen. A simple message such as, “We haven’t forgotten about you. We should have an update for you soon. In the meantime, we hope all is well,” demonstrates that you value the candidate’s experience.
As you communicate and engage with candidates, track what works and what doesn’t. Find a recruiting analytics system that allows you to analyze data such as open rates, social clicks, job posting responses, and completed applications. These data points can highlight issues and inform any changes you need to make in your candidate engagement strategies.
For example, the data may indicate many mobile users drop off before they apply. That’s a clear sign that something isn’t working. Maybe candidates fear a cumbersome application process on their mobile devices. The solution? Update to a mobile-friendly process. If it’s already optimized for mobile users, let candidates know. Doing so can increase the number of applications you get by 11.6%.
Faced with high application drop-off rates and a 200% turnover rate, RPM Pizza knew they needed to improve candidate engagement if they wanted to staff their 180 stores. They looked to their messaging. RPM Pizza, Domino’s largest franchisee, started using text messages and an AI-powered chatbot to connect with job seekers to better communicate with candidates. Thanks to the new approach, RPM experienced a 66% increase in applicant volume and a 95% response rate when texting with candidates. This helped them reduce their time to hire by 80%.
As the world of work changes rapidly, the value of communicating in a way that creates a sense of connection remains vital to your hiring success. Powered by the right recruitment marketing software, your recruiters can adapt to the changes and connect and engage with the candidates you need to fill your pipeline.
Download our Guide to engaging talent to learn how you can use these four simple strategies to engage candidates.
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