Customer success stories


How a provider of transportation and fleet management solutions increased applications by 1,000%

Dallas, TX
Company size:
iCIMS products:
Career sites
Candidate relationship management
Applicant tracking system
Text engagement
Offer management

Omnitracs logo

Omnitracs drives the transportation and distribution industries through innovative software and SaaS solutions.

An organization experiencing tremendous growth, Omnitrac’s former applicant tracking software wasn’t cutting it. At a crossroads and facing the task of recruiting up to 1,000 new hires, the talent team needed a more capable solution.

Omnitracs considered other standalone solutions like Greenhouse or the applicant tracking functionality of its HRIS partner, Workday. Both were too simplistic, click-heavy, and lacked complex analytics.

Only iCIMS’ Applicant Tracking System met Omnitrac’s automation needs and presented an enhanced user experience for recruiters, managers, directors, and executive leadership.

Omnitracs' approach

Omnitracs implemented iCIMS’ solutions throughout its entire talent lifecycle – from the initial interaction on its career site through onboarding.

At the top of the candidate funnel, iCIMS’ Career Sites replaced Omnitracs’ antiquated careers page. The entire implementation, using a template configuration, took just over a month. Omnitracs’ recruiting team now has direct insights into traffic and job analytics.

Omnitracs’ career site makeover increased applications by  1,000%.


Omnitracs product image

iCIMS helps me see things from a more strategic perspective and helps our managers direct their teams through metrics. This new approach is helping to change our recruiting from reactive to proactive.

Manager, Talent Acquisition and HR Business Partner, Omnitracs

Scaling recruiting worldwide

Candidates flow seamlessly into iCIMS’ Candidate Relationship Management solution, which helps Omnitracs nurture candidates and maintain warm leads for recruiters, especially in markets like India and Mexico, where high-volume hiring is on the rise.

Recruiters and hiring managers use iCIMS’ Text Engagement to accent their candidate communication strategy and power hiring at scale.

When making an offer to a candidate, Omnitracs uses the iCIMS’ Offer Management Software and its templated offers to standardize the process. The audit trail helps keep the organization compliant while giving hiring managers more insight into the offer process.

Learn more about how iCIMS' Talent Cloud can help you attract, engage, hire, and advance the best talent.

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