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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
Learn moreCommunicate effectively and efficiently with the candidates that can drive your business forward.
Learn moreSelect the right candidates to drive your business forward and simplify how you build winning, diverse teams.
Learn moreHelp your best internal talent connect to better opportunities and see new potential across your entire organisation.
Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesRecruit in the modern world and expand your reach with built-in virtual interviewing.
Learn more Talk to SalesFocus on qualifying candidates faster with fully integrated language assessments.
Learn more Talk to SalesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesCompliment your sourcing and engagement efforts with sophisticated lead scoring and advanced campaign personalization.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGive your business a competitive edge with a complete solution for creating personalized, timely, and accurate digital offer letters that inspire candidates to want to join your team.
Learn more Talk to SalesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn moreImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesModernise, streamline, and accelerate your communication with candidates and personnel.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesHow PRMG attracts 50% more applicants for niche finance roles with the iCIMS Talent Cloud.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreStay up to date with the latest terminology and verbiage in the HR software ecosystem.
Learn morePartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreThe iCIMS Talent Cloud delivers a secure, agile, and compliant platform designed to empower talent teams, job seekers, and partners with advanced data protection and privacy.
Learn moreWatch the recording of our latest webinar looking at key findings from a recent study and explore short-term and long-term solutions for the talent crisis in 2022 and beyond.
Watch on-demandView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
Learn moreGet to know the award-winning leadership team shaping the future of the recruiting software industry.
Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
Learn moreLet’s get in touch. Reach out to learn more about iCIMS products and services.
Learn moreSome companies have dedicated recruitment marketing specialists embedded in their HR team. Others form partnerships between HR and marketing. There are also marketing departments that handle recruitment marketing entirely on their own.
There is no denying the crossover between recruiting and marketing. The two are tied so long as your customer brand impacts your employer brand and vice versa.
But goodwill and healthy team dynamics aren’t enough to sustain your customer marketing or recruitment marketing. The success or failure of both depends, at least in part, on the software infrastructure they’re built upon.
This is why your CMO’s stake in recruiting goes deeper than how your teams work together. Your CMO cares about the recruiting software you use because it affects your brand reputation, workforce, and business overall.
If nothing else, the interconnected nature of recruiting and marketing means that – with the right arguments – your CMO can be a valuable ally in securing support, funding, and executive buy-in to update and upgrade your recruiting capabilities.
Let’s explore how.
Have you ever been somewhere and thought, “Wouldn’t it be cool to work here?” Maybe it was an amusement park, a local business with friendly associates, or that company a few towns over with a beautiful office building.
Innovative companies know how to turn a great customer experience into a recruiting advantage. They tap into their loyal customer base by making it easy for them to apply to their roles. You can do this in a few ways.
Text-to-apply campaigns turn happy customers into candidates by giving them a shortcode to text using their phones. Some customers have gotten creative in how they advertise. One Colorado-based transportation company suffered from a chronic driver shortage until they started advertising open jobs on the back of their buses.
Fixing their recruitment marketing has created a cycle of success for the business. More drivers mean more routes, and now the company is taking contracts that were going to competitors. Increased revenue means better benefits, and better benefits mean longer driver retention.
Other customers use billboards, radio ads, fliers, and pamphlets. Want to get higher tech? The largest Domino’s franchisee increased applications 66% by using text-to-apply to connect job seekers with their recruiting chatbot named Dottie.
Don’t have a relevant opening? Give job seekers a way to stay in touch using a candidate relationship management (CRM) system. Your CMO already knows that it’s cheaper to keep an existing customer than acquire a new one. The same is true of candidates.
That’s why one of the largest amusement park operators in North America uses candidate relationship management software to rehire 35% of their seasonal workforce year after year. With 47,000 hires annually, that’s roughly 16,500 candidates they don’t have to pay to source.
For digital experiences, double down on your career site. Posting on job boards is effective, but it’s also expensive. Your career site is something you own. Make it your own by showing off your unique culture and work environment. iCIMS Career Sites make it easy to create clean, beautiful pages and connect job seekers to the right jobs using the power of AI.
Want to really impress your CMO? Use employee video testimonials to engage candidates and boost your career site in search rankings. Translation: cheaper leads and more conversions.
Global beauty brand L’Oréal uses iCIMS Video Studio to produce on-brand employee videos. Employees create these with their phones, rather than through an expensive professional video production team. Admins help shape the content with guided prompts, editing, and branded elements added in the app.
There’s a big difference between showing and telling. Your CMO knows this better than anyone. As a recruiter, you can pitch the virtues of your company all day, every day. It’s essential and makes a big difference. But it also comes from a biased source. Much like the car salesman whose job it is to tell you the car you’re looking at is great.
Your peers on other teams? They have no horse in this race. It really means something when they stand up and say, “I love working here, and this is why.”
We’re all in the business of recruiting, even if we’re not recruiters. When it comes to hiring, we’re all extremely qualified to speak on company culture and workplace environment. We live it daily.
Capturing that authentic endorsement with video content (which dramatically boosts career site SEO while maintaining your brand) will certainly get your CMO’s attention.
Building a diverse organization is about more than doing the right thing or looking good in the court of public opinion. Diverse teams outperform less diverse teams. That’s a quantifiable metric.
Your CMO likely already knows diverse teams are more innovative, generating 45% more revenue, according to BCG. According to a McKinsey & Company study, organizations that rank highest in gender diversity are also 27% more profitable.
Your CMO also knows that your brand’s reputation rests on their shoulders. Earlier, we talked about some of the candidate-facing ways to do this: career sites, employee testimonial videos, and text-to-apply campaigns. The first two show off your employees. The third is a very effective candidate sourcing tool.
Sourcing is one of the most challenging parts of improving diversity and inclusion at your company. If you want your workforce to reflect your customer base, recruit from them. iCIMS Text Engagement’s text-to-apply functionality is a direct way to widen your candidate pool.
Then there’s the recruiting software at work behind the scenes. The right applicant tracking system actively promotes diversity by matching the strongest candidates to your open roles.
Through the power of machine learning, iCIMS’ AI recruiting software surfaces candidates who might otherwise have been overlooked based on their education or prior experience. The system is intelligent, unbiased, and explains the rationale behind its decision-making.
I hope this provided you some good insight into how your CMO likely thinks about recruiting and recruiting software. Your CMO can be a valuable ally in securing the support, funding, and executive buy-in to update and upgrade your recruiting tools.
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