- Solutions
- Products
- Community
- Resources
- Company
Call Sales +44 808 164 2563
Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
Learn moreCommunicate effectively and efficiently with the candidates that can drive your business forward.
Learn moreSelect the right candidates to drive your business forward and simplify how you build winning, diverse teams.
Learn moreHelp your best internal talent connect to better opportunities and see new potential across your entire organisation.
Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesRecruit in the modern world and expand your reach with built-in virtual interviewing.
Learn more Talk to SalesFocus on qualifying candidates faster with fully integrated language assessments.
Learn more Talk to SalesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesCompliment your sourcing and engagement efforts with sophisticated lead scoring and advanced campaign personalization.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGive your business a competitive edge with a complete solution for creating personalized, timely, and accurate digital offer letters that inspire candidates to want to join your team.
Learn more Talk to SalesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn moreImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesModernise, streamline, and accelerate your communication with candidates and personnel.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesHow PRMG attracts 50% more applicants for niche finance roles with the iCIMS Talent Cloud.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreStay up to date with the latest terminology and verbiage in the HR software ecosystem.
Learn morePartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreThe iCIMS Talent Cloud delivers a secure, agile, and compliant platform designed to empower talent teams, job seekers, and partners with advanced data protection and privacy.
Learn moreWatch the recording of our latest webinar looking at key findings from a recent study and explore short-term and long-term solutions for the talent crisis in 2022 and beyond.
Watch on-demandView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
Learn moreGet to know the award-winning leadership team shaping the future of the recruiting software industry.
Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
Learn moreLet’s get in touch. Reach out to learn more about iCIMS products and services.
Learn more
March 17, 2021 
5 min read
Imagine the perfect candidate is sitting in front of you. How would you sell them on taking a job with your company? Could you do it if you had an hour? What about two minutes?
There’s a lot of touchpoints throughout the hiring process, some big, others small. But communication is a lot more than just exchanging information. If that’s all it took, we’d rely on email and resumes and never need to meet face-to-face or screen-to-screen.
This is where video makes all the difference. It’s not a new technology by any means, but it remains one of the most personal ways we have to communicate besides sitting across the table from one another. Yet even in this age of virtual hiring, video recruiting technology remains woefully underutilized.
Together, let’s explore four areas you can incorporate employee testimonial videos into your recruitment marketing software to improve the hiring process dramatically across the talent lifecycle – and why it’s far easier to implement in yours than you might think.
Very few candidates are going to end up on your career site by accident. Either you directed them to it, or they sought you out directly. In either case, it’s fair to say most candidates here fall somewhere between curious and seriously interested.
This makes your career site a natural host for video. Uncertainty is one of the biggest obstacles to taking a new job. Candidates want to know what it’s like working at your company. Will they like the people they work with? What will their day-to-day look like? What does it take to succeed?
Career sites are an opportunity to get specific and provide a tailored, inside look at both your company and teams. Video creates another point of interaction that’s similar to speaking directly. Done right, your career site reinforces who you are, who you’re looking for, and answers questions your job seekers may not have known they had.
Consider adding employee testimonials videos that answer questions like:
Video is also rich in SEO value and can help boost your career site in search rankings. This means more career site traffic, longer visits, more applications, and less money spent promoting your career site on Google and job boards.
Quick tip: don’t forget that your career site is there to capitalize on job seekers’ attention by collecting their contact information in a CRM or securing an application. Use video to tell your story and encourage viewers to take a specific action.
Job descriptions are excellent at informing candidates about job requirements and expectations. They’re also really, really terrible at communicating what a job is actually like.
Job descriptions are so stuffy, so formal. They feel like you’re signing your life away. Instead of pushing a job seeker over the edge, they’re one last opportunity to stop and pause. Do I really want this job? That’s not the mood you want to create.
Be honest – how many candidates do you think quickly skim job descriptions before moving on to the next? Video is one surefire way to ensure the information you want to get across is visible. It’s a reassuring reminder to candidates that they are a human applying to work at a company staffed by other humans.
Embedded directly on job pages, employee testimonial videos are also a final opportunity to communicate who your ideal candidate is and why they should want this role and not your competitor’s.
We get a lot of emails daily. Most are junk. But if I’m honest, there’s plenty of marketing emails I’m genuinely interested in getting and have every intention of reading. I even mark them as important. How many do I actually get to read? Well, that’s a different story.
It’s the same for recruitment marketing. The importance of standing out isn’t just about differentiating yourself from competitors – you’re fighting for finite time and attention, even from people who like you.
You’re fighting for attention and engagement on social media as well. Who do you think the algorithm will favor: your job posting, or another hilarious video of cats behaving poorly? I think we already know the answer to that one.
There’s a reason why employee-generated video content performs so well. It breaks the mold because it’s different and attention-grabbing. Embedding video also reinforces your message through another medium and is an easy way to make your recruitment marketing newsletters and social media posts feel more personal.
Using video during the offer process provides a personal touch to an otherwise straightforward event. It’s a way to continue the excitement and welcome new hires. It’s also a final sales pitch, a last nudge in the right direction – and it may be all the difference when it comes to highly sought-after candidates.
Video plays a similar role during the employee onboarding process. Starting a new role can be overwhelming. Incorporating employee testimonial videoa in onboarding can help get new hires up to speed quicker and put a face to the names of the people they’ll be working with.
Employee-generated video content does wonders for engagement and SEO. But one of the biggest obstacles to using video is that it’s time-consuming and expensive to hire a production team. Planning, hiring, and procurement can take months, and that’s before you ever hit the record button.
iCIMS Video Studio gets rid of all that. It works like this: you send your employees prompts to get them started. They hit record on their phone, laptop, or tablet. Clean templates and a smart interface make it intuitive to review, edit, and publish videos across your digital properties.
Check out our upcoming webinar Leveraging video across the talent acquisition lifecycle and see for yourself how easy it is to use video to boost recruiting performance throughout the hiring process.
and receive free tips on how to attract, engage, hire, & advance the best talent.
