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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
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Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
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Learn more Talk to salesCompliment your sourcing and engagement efforts with sophisticated lead scoring and advanced campaign personalization.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGive your business a competitive edge with a complete solution for creating personalized, timely, and accurate digital offer letters that inspire candidates to want to join your team.
Learn more Talk to SalesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn moreImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesModernise, streamline, and accelerate your communication with candidates and personnel.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesHow PRMG attracts 50% more applicants for niche finance roles with the iCIMS Talent Cloud.
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Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
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Watch on-demandView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
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Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
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July 13, 2021 
5 min read
The world of talent acquisition is full of acronyms. We’re the first to admit it. Two acronyms that go hand in hand are ATS (applicant tracking system) and CRM (candidate relationship management).
With access to an ATS and CRM, recruiters have a robust recruiting approach that allows them to:
Before we look at why you need both an ATS and CRM to level up your recruiting game, let’s examine the unique benefits of each system. And how each supports specific functions within the hiring process.
An applicant tracking system (ATS) tracks candidates through every step of the application process. From the moment a recruiter posts to a job board to a candidate’s offer letter, the ATS helps facilitate the hiring process.
A modern ATS is fully automated and manages each recruitment phase, such as advertising open jobs, scheduling interviews, screening candidates, and onboarding new employees. Essentially, an ATS helps streamline the hiring process by handling administrative tasks so that recruiters, hiring managers, and candidates can connect. It’s a workflow tool that makes the hiring process happen.
Candidate relationship management (CRM) software also helps ensure that hiring happens but in a different manner. Like the ATS, the CRM provides recruiters with access to the talent they need to hire. However, the focus of the CRM is on nurturing and guiding active and passive talent through the recruiting funnel.
A CRM helps you stay in touch with current and future candidates through automated email marketing, recruiting events, and job recommendation portals. As a relationship management tool, it’s a rich database that captures all the details recruiters need to maximize a strategic hiring approach.
Some organizations might feel that they need only one of these tools. The truth is strategic recruiting teams power their on-demand recruiting and workforce planning with the combined capabilities of an ATS and a CRM.
To make great hires, recruiters must first establish connections with the talent who will drive business growth. They foster interest through job fairs and then maintain relationships using campaigns within the CRM. Once it’s time to hire, the added functionality of the ATS helps a recruiter efficiently facilitate the hiring process.
Without the right data, it’s extremely tough to build robust talent pipelines. Based on integrated data between your ATS and CRM, you will have access to key data points, such as:
The data points from your ATS and CRM inform business decisions, establish talent goals, and measure the success of recruiting efforts – data you need to build out all your future talent plans.
Perhaps most importantly, an ATS and CRM enable a positive candidate experience. On both ends of the pipeline, these systems save time and allow candidates to build connections with your organization. Thanks to the power of technology, an ATS and CRM make it easy for recruiters to engage with applicants, answer questions, and make a connection. These innovative software solutions offer you ways to demonstrate your care and attention for talent at any stage of the hiring process, whether they’re a passive candidate – or your newest hire.
If you want to attract, engage, and ultimately hire the best possible talent, you need to start doing so from the moment they connect with you. Building relationships with talent is essential. Set yourself apart and outsmart the competition by using ATS and CRM power to support a great candidate experience from the very first impression.
Download our Guide to engaging top talent to learn how to add more touchpoints to the recruiting process and find more ways to share unique, authentic experiences with candidates.
and receive free tips on how to attract, engage, hire, & advance the best talent.
