Customer success stories

YMCA of Greater Seattle

How a leading nonprofit organisation increases productivity

The Y: YMCA logo within teal circle

The YMCA of Greater Seattle is the Pacific Northwest’s leading nonprofit organisation, reaching more than 253,000 people with more than 3,000 personnel across 13 branches, two overnight camps, and more than 200 programme sites.

In early 2018, the almost 150-year-old organisation embarked on transforming its HR function over the coming two years, including consolidating the decentralised recruiting efforts of its 300 line Managers in 13 branches under the corporate office.

3 mins

Application time, down from 30 minutes

54%

Reduction in incomplete applications

YMCA employee high fives young child at an outdoor event

Seattle Y's approach

To support its new centralised structure, scale with its changing needs, find ways to reduce candidate drop off, and cut down time to fill and time to apply, the Seattle Y engaged iCIMS’ Premium Success support programme to increase platform productivity, drive adoption, and maximise their return on investment.

iCIMS Premium Success provides a higher level of support to organisations with complex and unique hiring needs with a dedicated technical resource and 24×7 support, as well as annual system health checks.

With iCIMS, Seattle Y can:

Check mark in teal circle.

Improve the mobile application process

iCIMS found that the majority of applicant drop-off occurred when candidates applied with mobile devices. The Seattle Y improved the candidate experience by removing steps, such as requiring a cover letter and desired salary, and using dropdown lists instead of long, free-text boxes, which are difficult to fill out on a mobile device. In less than four months, completed applications on mobile devices increased from 10% to 23%.

Check mark in teal circle.

Restructure the organisation's recruiting platform

iCIMS overhauled and restricted the line manager’s level of access in the platform. While line manager login groups were previously organised by location, iCIMS helped the Seattle Y centralise the process and gave all line Managers the same level of access to candidate information, preventing any compliance issues.

Check mark in teal circle.

Integrate other recruitment and HR solutions

iCIMS consulted with the organisation to help move away from a manual reference checking process to an automated integration with partner solution, Checkster. With Checkster, the reference checking process is entirely online, saving recruiters up to an hour per candidate. Because of the iCIMS integration, the Seattle Y’s recruiters and line Managers can see each candidate’s references within their candidate profile, eliminating the need to log in to different systems.

We created a strong partnership with iCIMS. Having someone that knows our story and what we’re working toward saves time and money. iCIMS has helped us make amazing progress, and I don’t think I could have done it without our customer success manager.

Senior Talent Acquisition Manager

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