Winning the Saudi Talent War Through Digitalization of Recruitment
Servier is an international pharmaceutical company governed by a non-profit foundation, with its headquarters in France (Suresnes), with a strong international presence in 150 countries. Servier employs 22,000 people worldwide. To address its HR challenges – hire local talent and pursue their company-wide digitalization – Servier Saudi Arabia implemented the on-demand video interview.
Servier Saudi Arabia is facing the Vision 2030 challenge of the country to decrease the unemployment rate. To achieve this, companies are localizing talent and pharmaceutical professions (medical representative, medical affair officer, etc.) are a target. Servier is looking to hire the best graduates and intermediate-level talent as well as boost their talent development programme to lead this transformation successfully with the next generation of pharmaceutical professionals.
Servier chose the iCIMS Video Interview solution with the on-demand video interview, to roll out their new hiring campaigns. The tool is accessible to the HR manager, 1 sales representative, 6 district managers and the Operations Director GCC.
“Our recruitment process improved very quickly after implementing the on-demand video interview. We hired very good candidates and did so faster than we ever did. This matters in the current Saudi talent war."
HR Manager Servier Saudi Arabia
Hiring better and much faster
The EASYRECRUE Interview solution has greatly decreased Servier’s time-to-hire. It used to take them months to hire for a given position. Today, as they give candidates five days to record their interviews, the time to collect all interviews is usually maximum a month. As soon as the shortlisted candidates are invited to face-to-face (mostly remote) interviews, the process can take less than a week. The record is three days to hire someone. This now allows them to fully reach targets.
Boosting the employer brand and becoming a best place to work
Servier is competing in Saudi Arabia’s talent war. The objective is to be the most attractive company to hire talent other pharmaceutical companies are also looking for. Integrating the on-demand video interview to their hiring process has helped improve the company’s employer branding by providing a seamless experience to their candidates. They plan to get more out of EASYRECRUE solutions for the near future and capitalise on the use of videos to communicate on their internal culture.
Getting the entire company on-board and involved with the recruitment process
Ahmed Al Zahrani, HR Manager at Servier Saudi Arabia was pleased to receive positive feedback from both candidates and management. Candidates appreciate the new experience and managers benefit from the hiring of more qualitative profiles on their teams. Personnel also enjoy a safe process, 100% remote, that fits health measures.
What’s next? Servier is thinking of other ways to use the on-demand video and in particular for their Talent development programme: the pre-recorded interview can be a way to assess personnel internally, map skills and build training plans.