How Prosegur manages to answer its customers’ needs while promoting its employer branding
Prosegur is a multinational company that offers global and comprehensive security solutions, adapted to its clients’ needs. With a strong presence on each of its markets, the company capitalised on innovation, an excellent service and a trust-based customer relationship.
A digital transformation never goes without challenges to overcome. For Prosegur, it is about standardising processes in shared services centers, migrating to cloud-based solutions, improving data quality, employer branding and the hire-to-retire journey.
Prosegur relies on iCIMS’ platform to reach these HR goals: standardising the candidate screening process globally, establishing metrics in the processes, reducing commuting costs, providing an innovative image of the company. On top of that, they have found the integration of iCIMS Video Interview with Oracle to be very convenient for their users.
The video interview is conducted after an initial CV screen, with job adapted questions, and the candidates can do the video interview anytime, from anywhere. The HR department initially faced skepticism from some of their foreign affiliates, but they were reassured by the positive feedback of other countries: that the solution was easy to use for all candidates.
The tool meets the HR department’s needs, but not only! Candidates are satisfied in 93% of cases. We can also observe a great use of the mobile and tablet versions of iCIMS Video Interview (70% of applications). More than the half of Prosegur’s candidates discovered a new recruiting method and 29% appreciated the benefit of not having to travel to the employer’s location.
« Video interviewing allows the company to assess the candidates’ soft skills, on top of their non-verbal language. This is the right solution to gauge their interest in the job and their eagerness to join the company.»
Selection and Development Specialist, Prosegur
To offer a more dynamic and enjoyable experience to candidates, questions can be asked through videos, images, MCQs…
On the recruiter’s side, the platform encourages collaboration between the HR team and the other departments involved in the screening process. Video interviews can be shared with other personnel, assessed and saved.
Finally, to improve its employer branding, Prosegur crafts an attractive experience for its candidates and collaborators thanks to custom-made emails and landing pages, on which videos and images are giving a first overview of the life in the company.