How home security provider improved candidate engagement
Defenders is a leader in the home security industry, providing safety and peace of mind to nearly two million families nationwide. Defenders installs ADT® security systems in approximately 20,000 homes per month.
To keep up with demand, Defender’s team hires an average of 40 personnel per week and schedules 300 field interviews for sales positions alone.
Despite being one of the leading home security companies in the country, Defenders struggled with employer brand recognition. To get the word out, Defenders used to rely on national radio and billboards to advertise open jobs. However, the cost stacked up quickly with little return on investment.
iCIMS helped Defenders’ team scale their recruiting, maintain communication with the high volumes of candidates, and improve sourcing. As a result, Defenders discontinued their expensive radio and billboard ads.
Interacting with candidates via text message has eliminated all of the missed opportunities and miscommunication that previously plagued our recruiting team.
iCIMS has had a tremendous impact on the entire organisation. We have more talent, better talent, and more engaged talent –with far fewer applicants lost in the candidate black hole.