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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
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Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
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Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
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Learn more Talk to salesRecruit in the modern world and expand your reach with built-in virtual interviewing.
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Learn more Talk to SalesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesCompliment your sourcing and engagement efforts with sophisticated lead scoring and advanced campaign personalization.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGive your business a competitive edge with a complete solution for creating personalized, timely, and accurate digital offer letters that inspire candidates to want to join your team.
Learn more Talk to SalesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn moreImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesModernise, streamline, and accelerate your communication with candidates and personnel.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesHow PRMG attracts 50% more applicants for niche finance roles with the iCIMS Talent Cloud.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
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Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
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Learn morePartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
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Learn moreWatch the recording of our latest webinar looking at key findings from a recent study and explore short-term and long-term solutions for the talent crisis in 2022 and beyond.
Watch on-demandView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
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Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
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March 18, 2021 
4 min read
A doctor, a banker, and a lawyer meet at a bar. Which one do you think moonlights as a talent acquisition professional?
The seemingly obvious answer would be, “probably none of them,” right? One is busy saving people’s lives, another is saving people money, and the last one is keeping people out of trouble. None of them are recruiters.
Or are they?
The truth is, your workforce is an extension of your brand. And while official roles and job titles vary, all of your employees have one very important thing in common: they represent your company around the clock.
They each interact with their network of peers, who are in turn exposed to – and form an opinion of – your brand and whether or not they’d work for your company. In the example above, the doctor might rave about how great it is to work at his hospital, enticing the lawyer to go home and check out openings for legal counsel positions.
The most successful organizations harness the awesome power of this network effect. They recognize that fostering a culture of recruiting throughout the business – one in which hiring managers and employees, not just recruiters, proactively source and hire talent – helps build a more diverse, winning workforce.
So how do you go about unleashing the power of your people? What can you do to turn employees into active and passionate talent ambassadors who work as an extension of your recruiting team?
Start with these three tips:
There’s a reason online customer reviews remain a leading indicator of sales performance: we tend to listen to – and base future decisions on – real experiences from real people.
The world of talent acquisition is hardly different. Your candidates want to know what it’s like to work at your company, and they want to hear directly from the people who work there.
Make sure you’re giving your colleagues the platform they need to share the stories your candidates crave. Have employees write blog posts highlighting their experiences at your company, sharing each post on your corporate social pages.
Better yet, give your employees the ability to create their own branded, production-quality employee testimonial videos that you share and display on your career site to add an extra element of authenticity to your recruitment marketing efforts.
In a survey commissioned by Microsoft, over 30% of remote and first-line workers say the pandemic has increased burnout at work.
Hiring managers are already overwhelmed. The last thing you want to do is force them to log into your ATS and learn yet another system to approve a job or give feedback on a candidate. They’ll dread the process, take longer to act on qualified candidates, and the entire hiring experience will inevitably suffer.
Instead, think about how you can remove friction and bring the hiring process into their existing workflow. Has your organization standardized a specific chat and communication tool like Microsoft Teams?
If so, think about how you can build certain parts of your hiring process right into Microsoft Teams. Consider letting hiring managers approve new requisitions, provide job descriptions, and submit post-interview candidate feedback directly within Teams. Not only will your managers be more likely to respond faster, they’ll be happier, more engaged, and more likely to collaborate throughout the recruiting process.
It’s been shown that new hires referred by current employees are often a stronger cultural addition, tend to be more engaged, more productive, and are more likely to become long-term employees. It also costs roughly 40% less to hire a referred candidate thanks to a reduced spend on job boards, advertising, and agency fees.
When you consider the long-term value and cost savings, your employees are the undisputed champions of quality candidate sources. It stands to reason then, that a dedicated program designed to increase employee referrals is key to recruiting success.
Providing incentives as part of a referral plan is a great way to foster a company-wide recruiting mindset. The incentives don’t necessarily have to be cash-based; non-cash rewards like extra holidays or days off can go a long way, too.
If you’re planning on standing up a new referral program this year, or just looking to optimize your existing program, be sure to browse our employee referral partners on the iCIMS Marketplace. They provide referral platforms that integrate seamlessly with the iCIMS Talent Cloud, allowing you to automate how you capture, manage, and hire referred candidates.
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iCIMS can help you foster a stronger recruiting culture through video-led experiences and flow of work integrations. Learn more here in iCIMS’ Q1 2021 Winter Release video.
and receive free tips on how to attract, engage, hire, & advance the best talent.
