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Customer success stories

Specsavers

How a global optician cut ad spend by 70% with iCIMS Marketing Automation.

Headquarters:
United Kingdom
iCIMS products:
Marketing Automation
Industry:
Healthcare
Company size:
38,000

Competition for healthcare talent is more difficult than ever. With a 51% market share, Specsavers continues to expand. However, the scarcity of both new and experienced talent presents a major risk to the company’s growth strategy.

Specsavers needed a solution that tapped into its existing database of candidates. In a competitive job market, refreshing your candidate database is a key strategy in recruiting top talent.

Specsavers's approach

The Specsavers team knew who its candidates were but had no way of engaging these candidates and identifying which were interested in applying for a role. iCIMS Marketing Automation allowed Specsavers to use a content-driven approach that engages candidates with its employer brand.

Recruitment marketing automation helps Specsavers hire high-quality optometrists, audiologists, store specialists and graduates. Recruiters can easily create automated recruitment campaigns that give potential candidates a personalized experience helping the business stand out from the competition.

Leveraging iCIMS Marketing Automation, Specsavers:

new yellow check

Distributes content by email, text message, social media and web channels at the same time

new yellow check

Enables job seekers to learn on their own what it’s like to work at the company

new yellow check

Identifies people who are suitable for current vacancies and nurtures those who will be suitable for future openings

new yellow check

Reduces time-to-shortlist and increases hiring capacity

With iCIMS Marketing Automation, Specsavers cut cold calling by 97%. Through unique engagement scores and alerts, the Specsavers TA team can identify who is engaging with its content in a way that indicates they are ready for a hiring conversation.

In one year, the organization hired 55% more optometrists than the previous year. The company also spent 70% less on advertising costs to hire optical assistants.

55%

more optometrists hired

97%

less cold calling

70%

reduction in advertising costs

With iCIMS, Specsavers:

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Recruits for hard-to-fill vacancies

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Identifies which candidates are hire-ready

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Saves time once wasted on cold calling

With iCIMS, Specsavers:

Recruits for hard-to-fill vacancies

Identifies which candidates are hire-ready

Saves time once wasted on cold calling

We’re now able to talk to the people who are genuinely ready for the next step of their career and build awareness of the fantastic career development opportunities at Specsavers.

Head of Talent, Specsavers

Learn more about how iCIMS Talent Cloud can help you attract, engage, hire, and advance the best talent.

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