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Customer success stories


How a global trucking and logistics company beat the driver shortage and improved retention.

Seattle, WA
Company size:
iCIMS products:
Career sites
Applicant tracking system

Today, the U.S. needs to transport 70% of freight and faces a national driver shortage. Lynden, a 72-year-old transportation and logistics company that employs 3,000 people, has had to turn down business because it didn’t have enough drivers.

The challenge for Lynden is not only to attract drivers away from the competition, but to grow its workforce by attracting people – mostly millennials – to pursue a fulfilling career with the company.


increase in applicant volume


increase in mobile applications


driver turnover rate (60% below industry average)

Mobile phone screen displaying Lynden's Dock to Driver Training Program

Lynden's approach

To appeal to millennials, Lynden’s HR and operations leaders teamed up with the marketing team to create the Dock-to-Driver program to attract candidates to a career in commercial driving. By working the docks while going to school, new hires get the training needed to earn their CDL class A license. Lynden provides a mentor and covers the tuition, so new drivers are ready to take the wheel right after they complete the program.

The marketing team helped Lynden’s recruitment team create a new driver-specific page within its iCIMS Career Site portal to showcase jobs and content relevant to people interested in a driving career. By implementing engaging employee videos, adding an “apply now” call-to-action at every touchpoint, and highlighting the Dock-to-Driver program, Lynden built a steady pipeline of new drivers and reinforced their employer brand as the place to remain for the long haul.

iCIMS has really changed our lives. Previously, we were completely paper people, and we were anticipating that truck drivers would have more difficulty with the technology. Instead, we found that truck drivers are quite adept at using technology available on their cell phones and we leveraged iCIMS to make our driver career page and application completely mobile friendly.

VP of Employee Relations and Business Development, Lynden

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