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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
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Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
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Learn more Talk to salesRecruit in the modern world and expand your reach with built-in virtual interviewing.
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Learn more Talk to SalesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesCompliment your sourcing and engagement efforts with sophisticated lead scoring and advanced campaign personalization.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGive your business a competitive edge with a complete solution for creating personalized, timely, and accurate digital offer letters that inspire candidates to want to join your team.
Learn more Talk to SalesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn moreImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesModernise, streamline, and accelerate your communication with candidates and personnel.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesHow PRMG attracts 50% more applicants for niche finance roles with the iCIMS Talent Cloud.
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Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
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Learn moreWatch the recording of our latest webinar looking at key findings from a recent study and explore short-term and long-term solutions for the talent crisis in 2022 and beyond.
Watch on-demandView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
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Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
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August 30, 2016 
3 min read
Recent jobs reports tell an encouraging story. It’s one of job growth and declining unemployment, which is good news for the economy and particularly good news for job seekers who by and large are able to find employment when they seek it. But for employers, a tightening labor market that’s approaching full employment can present some challenges. As iCIMS’ US Hiring Trends reports demonstrate, in some industries there are already more applicants than available jobs, indicating that demand is outpacing available supply. This presents employers with opportunities to fine-tune their talent strategies.
Employers need to think about how to not just offer up a strong hiring experience, but a competitive one. Being competitive in this economy means finding ways to hire more efficiently and effectively, to offer up the best possible candidate experience. Forty-six percent of candidates rate their experience applying for jobs as poor to very poor, so there’s no doubt some employers have room for improvement. Relying on the right recruiting software, like a powerful applicant tracking system or candidate relationship management tool with branded, automated (and personalized) correspondence, can ensure candidates don’t slip away as a result of slow or sporadic communication.
Portraying your organization authentically, and not just catering to what you think applicants want from an employer, can also be a powerful way to stay competitive. Not everyone will (or should) maintain a Silicon Valley-like work environment or a traditional corporate vibe. When your employer brand is authentic, it’s more likely to attract people who actually want to work at your company. So know who you really are, and share that consistently in your recruitment marketing materials.
Employers in a tightening labor market may also face more job hopping. When employees know that companies are hurting for candidates, they’re more inclined to search for better opportunities (and drive up salaries in the process). Consider that the rate of job hopping for professionals in their five years after college has nearly doubled over the last twenty years, and that at the start of this year, the number of Americans who “voluntarily quit their jobs” was the highest since April 2008.
To retain employees, companies need to offer solid reasons to stay, and a higher salary isn’t necessarily the answer. For example, McKinsey & Company found that praise from one’s manager, attention from leaders, frequent promotions, opportunities to lead projects, and opportunities to join fast-track management programs are often more effective than cash. Each of these nonfinancial incentives is dependent on the employee’s core ability to do his or her job well. That’s why it’s so important to greet new hires with a personalized, task-driven onboarding experience that mitigates the confusion and missteps that can accompany the first few weeks on a job and have residual effects on employee performance for months to come.
Hiring employee referrals can also help increase retention and reduce turnover. iCIMS’ research shows that referred employees are actually more likely to stay with a company longer, and that eighty-eight percent of companies say that employee referrals are their best source of hire. Talk about a winning solution in an era of job hopping and applicant scarcity.
For more information about the lay of the labor landscape, and how to stay afloat, be sure to take a look at iCIMS’ A Snapshot of Competition for Talent in the U.S. eBook.
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