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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
Learn moreCommunicate effectively and efficiently with the candidates that can drive your business forward.
Learn moreSelect the right candidates to drive your business forward and simplify how you build winning, diverse teams.
Learn moreHelp your best internal talent connect to better opportunities and see new potential across your entire organisation.
Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesCombine behavior-based marketing automation with AI insights to build talent pipelines, engage candidates with multi-channel marketing campaigns, and automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesRecruit in the modern world and expand your reach with built-in virtual interviewing.
Learn more Talk to SalesFocus on qualifying candidates faster with fully integrated language assessments.
Learn more Talk to SalesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesCompliment your sourcing and engagement efforts with sophisticated lead scoring and advanced campaign personalization.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGive your business a competitive edge with a complete solution for creating personalized, timely, and accurate digital offer letters that inspire candidates to want to join your team.
Learn more Talk to SalesSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesCombine behavior-based marketing automation with AI insights to build talent pipelines, engage candidates with multi-channel marketing campaigns, and automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn moreImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesModernise, streamline, and accelerate your communication with candidates and personnel.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesHow PRMG attracts 50% more applicants for niche finance roles with the iCIMS Talent Cloud.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
Learn morePartner with our global professional services team to develop a winning strategy, build your team and manage change.
Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreStay up to date with the latest terminology and verbiage in the HR software ecosystem.
Learn morePartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreWatch the recording of our latest webinar looking at key findings from a recent study and explore short-term and long-term solutions for the talent crisis in 2022 and beyond.
Watch on-demandView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
Learn moreGet to know the award-winning leadership team shaping the future of the recruiting software industry.
Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
Learn moreLet’s get in touch. Reach out to learn more about iCIMS products and services.
Learn moreA lot of digital ink has been spilled on the topic on candidate experience. So we’ll cut to the chase: Creating a positive candidate experience is a key pillar of talent acquisition because it can lead to higher job acceptance rates and influence how job seekers view your company.
According to reporting from Glassdoor, a positive candidate experience can result in a 38% increase to the likelihood of a candidate accepting a job offer. Additionally, a Talent Board study found that companies prioritizing their candidate experience see a 25% increase in job offer acceptance rates.
The bottom line: Providing a positive candidate experience is key to attracting top talent. Hiring companies have many viable avenues for improving their recruitment processes – from following industry best practices to adopting candidate engagement management (CXM) software.
Read on to discover how you can improve your candidate experience.
Job seekers often encounter the same pain points that detract from their application experience. Addressing these common pitfalls can improve candidates’ satisfaction levels and impression of your company.
Candidates can feel left out in the cold during recruitment. Without prompt updates from recruiters, they may feel overlooked and undervalued, resulting in negative feelings about the role and the hiring team.
According to a Criteria survey, 54% of candidates have withdrawn their application due to a lack of communication, with an alarming 39% sharing that they were ghosted.
After submitting their application, a candidate will expect acknowledgement that you’ve received it. These expectations only grow after that first screening call. To keep them engaged, it’s important to deliver regular, personalized updates about their application status and next steps.
Failing to communicate with the candidate pool can result in irritation, often triggering disinterest in working for your company.
Job listings shouldn’t be a word salad of industry jargon. Avoid confusion among potential applicants by ensuring your role descriptions are both detailed and clear.
Vague or overly complex job descriptions can be off-putting to job seekers–or lead to mismatched expectations if they do apply.
Indeed found that 52% of candidates said the quality of a job description was very or extremely influential on their decision to apply. On the flipside, it was also reported that 42% of hiring managers needed to edit a listing after it was posted, due to receiving an influx of unqualified applicants.
Candidates should understand what is expected in the role, allowing them to determine if they would be a strong fit or not. Plus, your recruiting team will also benefit from well-written job descriptions, resulting in a stronger batch of applications and typically a more efficient hiring process.
Job seekers want their time respected as much as employers do. Facing a complicated or drawn-out application form can deter qualified candidates from applying.
After all, who feels motivated by the tedious task of copy-pasting their entire CV? Or recording a 15-minute intro video before even speaking with a recruiter?
According to a Greenhouse report, 66% of candidates indicated the application length was a key factor in whether they chose to apply. More than 70% also admitted to abandoning the process if it would take longer than 15 minutes to complete.
Negative experiences during the hiring process can lead to high drop-off rates, draining the talent pool or even harming your reputation if irritated applicants voice their feelings online. The latter could impact your ability to attract new talent.
iCIMS found that 36% of job seekers consider firsthand reviews, on sites like Glassdoor and Indeed, to be the most accurate source for what it’s like to work for a company. So, the stakes involved are high.
Automation is a powerful tool for enhancing the recruitment process. Able to improve both hiring efficiency and candidate experience, automating your workflows can decrease time-to-hire and increase the quality of prospective hires.
For instance, automated systems can filter and rank applicants in seconds, making it easier to identify star candidates in a sea of resumes.
According to Entelo research, companies using automation for recruitment reduce time-to-hire between 7% to 15%, or an average of 4.5 days per role. Indeed, companies with iCIMS AI save twice the time compared to others without it. (We’ll expand on how AI-powered recruiting works in the next section).
Marketing automation can also help with nurturing your candidate database. With automated recruitment marketing, you can engage “hot leads” in your talent pool across multiple platforms and send personalized communication during the hiring process.
Using intelligent sourcing technologies – such as artificial intelligence (AI) and machine learning (ML) – can streamline the hiring journey. Leveraging AI-driven talent matching can help pair applicants to roles that fit their skills and interests, improving the process for both recruiters and candidates.
Some notable benefits of using AI and ML for recruitment include:
Gartner recently reported that 38% of HR leaders are piloting, planning, or have already implemented generative AI, indicating a dramatic jump from 19% in 2023. In fact, 76% of this group also believe that failing to implement AI solutions in the next 12 to 24 months would lead to a lag in organizational success.
Collecting and analyzing candidate feedback is integral for improving your recruitment strategies. Their reporting can deliver a firsthand look into the candidate experience – and highlight where your company is exceling or falling short.
According to a report by Talent Board, 75% of companies actively seek candidate feedback, with 60% using this feedback to improve their hiring processes.
Candidate feedback can be gathered throughout the hiring process via surveys, interviews, or follow-up emails. Collecting their responses can help identify pain points that may be causing dissatisfaction.
With these insights in hand, your company essentially has a map for revamping its recruitment workflows and delivering a better candidate journey.
So, how do you improve your candidate experience? HR departments can consider taking the following steps to create a candidate-centric hiring process:
In sum, successful talent acquisition depends on providing your candidates with a seamless and positive experience. Being aware of the common frustrations that job seekers face is a great starting point. From there, you can begin building new recruiting strategies and practices, tailored to their needs.
Implementing an AI-powered recruiting solution can help. iCIMS CXM provides you with a unified CRM that combines behavior-based automation, intelligent sourcing, and AI insights to effectively find and engage your best candidates.
Interested in learning more?
Connect with the iCIMS team to book a demo of iCIMS CXM. Let’s chat about how our solutions for applicant tracking, marketing automation, and candidate experience management can transform your recruitment processes.
Alex is well-versed in content and digital marketing. He blends a passion for sharp, persuasive copy with creating intuitive user experiences on the web. A natural storyteller, Alex highlights customer successes and amplifies their best practices.
Alex earned his bachelor’s degree at Fairleigh Dickinson University before pursuing his master’s at Montclair State University. When not at work, Alex enjoys hiking, studying history and homebrewing beer.