Customer success stories

Lynden

How a trucking company beat the driver shortage and improved retention

Headquarters:
Seattle, WA
Founded:
1906
Revenue:
$500M
Company size:
3,000
Industry:
Transportation
iCIMS products:
Career sites
Applicant tracking system
Lynden logo within teal circle

Today, the U.S. needs to transport 70% of freight and faces a national driver shortage. Lynden, a 72-year-old transportation company that employs 3,000 people, has had to turn down business because it didn’t have enough drivers.

The challenge for Lynden is not only to attract drivers from competitors, but to grow their workforce by attracting people – mostly millennials – to pursue a fulfilling career with their company.

97%

increase in applicant volume

49%

increase in mobile applications

29%

driver turnover rate (60% below industry average)

Mobile phone screen displaying Lynden's Dock to Driver Training Program

Lynden's approach

To appeal to millennials, Lynden’s HR and operations leaders teamed up with their colleagues in marketing to create their Dock-to-Driver program to attract candidates to a career in commercial driving. By working the docks while going to school, new hires get the training needed to earn their CDL class A license. Lynden provides a mentor and covers the tuition, so their new drivers are ready to take the wheel right after they complete the program.

The marketing team helped Lynden’s recruitment team create a new driver-specific page within their iCIMS career portal to showcase jobs and content relevant to people interested in a driving career. By implementing engaging employee videos, adding an ‘apply now’ call-to-action at every touchpoint, and highlighting their Dock-to-Driver program, Lynden built a steady pipeline of new drivers and reinforced their employer brand as the place to remain for the long haul.

iCIMS has really changed our lives. Previously, we were completely paper people, and we were anticipating that truck drivers would have more difficulty with the technology. Instead, we found that truck drivers are quite adept at using technology available on their cell phones and we leveraged iCIMS to make our driver career page and application completely mobile friendly.

VP of Employee Relations and Business Development, Lynden

Learn more about how iCIMS' Talent Cloud can help you attract, engage, hire, and advance the best talent.

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