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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
Learn moreCommunicate effectively and efficiently with the candidates that can drive your business forward.
Learn moreSelect the right candidates to drive your business forward and simplify how you build winning, diverse teams.
Learn moreHelp your best internal talent connect to better opportunities and see new potential across your entire organization.
Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesHow a beloved restaurant hires 40,000+ annually with a great candidate experience.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
Learn moreUncover unique market insights, explore best practices and gain access to talent experts across out library of content.
Get resourcesExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreStay up to date with the latest terminology and verbiage in the HR software ecosystem.
Learn moreEmployers everywhere improve hiring efficiently and save money using iCIMS. Estimate the potential business value you can achieve.
Learn moreDive into the Class of 2023 Report highlighting this cohort’s expectations and where employers are willing — and able — to meet them.
Watch nowPartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreThe iCIMS Talent Cloud delivers a secure, agile, and compliant platform designed to empower talent teams, job seekers, and partners with advanced data protection and privacy.
Learn moreView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
Learn moreGet to know the award-winning leadership team shaping the future of the recruiting software industry.
Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreiCIMS is committed to being a responsible and ethical corporate citizen, which is why Environmental, Social and Governance (ESG) initiatives are strategic imperatives.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
Learn moreLet’s get in touch. Reach out to learn more about iCIMS products and services.
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July 13, 2020 
5 min read
Sometimes the business lessons we learn from everyday life experiences leave the largest impact. When my living room became my office, my morning rituals shifted to include a daily fix of Good Morning America’s “Deals and Steals” segment. In five minutes, viewers are instantly connected to various small businesses who have been hurt by the pandemic’s impact. The segment led to more of my pandemic shopping than any expensive commercials or targeted social media ads. This is because of GMA’s simple approach – share authentic messages with a targeted audience at the right time, prompting action.
So how can employers turn Tory Johnson’s trusted segment into a new way of thinking about recruitment marketing? Consider this: Every time I receive a package from this segment, I feel more than excitement over the product. I feel like I am a part of their story, like I helped in some small way to shape this business owner’s emergence from a global pandemic.
As consumer brands find new ways to show authenticity through storytelling, job seekers are looking for that same sentiment from the people they hope to build a career with.
It’s wonderful to see that 70 percent of companies have increased investment in recruitment marketing. Here’s how to elevate your hiring strategy with a compelling employer brand story.
We’re at a pivotal moment where a company’s story and culture need to extend beyond office perks and physical branding. Do you know the story your company needs to tell?
To give you a head start, think about the critical chapter that just occurred due to COVID-19. A worker seeking employment today hasn’t been living life as normal, while your company has tackled new challenges and changes. Job seekers have likely had their own set of challenging experiences with a previous employer, or from their homes, since many companies put a freeze on hiring. This could be everything from becoming overnight teachers to facing family economic hardship or simply being fatigued from regular news of the unknown.
Candidates will ask how you supported your workers through it all and how you’re continuing to put them first. But what if you could answer that question before they ask by showing how you lived up to core values, even when everyday was unknown?
Think about the shifts you and your teams made to make work better during a difficult time. Take note of the changes you made to the structure of your work day, communication styles, and culture and bring these to the forefront of your employer brand to build lasting connections that count.
There is some comfort in knowing that the human connections we make today will help define us as we move forward. We’ve been more distant than ever before in the past few months but that gave light to new connections with people from all over the world through video calls, social channels, and small businesses struggling to stay afloat.
That’s part of the reason behind the critical shift to make employer branding more human and authentic on the minds of every industry expert and practitioner. During the RallyFwd virtual conference in May, I got a preview into what this will look like across individual organizations. This included a great perspective on ethical employer branding recently recapped on our blog, from our customer Chantell Cooper of Arbonne. Chantell talks through the reality check she got about brand identity during a global lockdown, and how she took action quickly to differentiate Arbonne.
While the entire event was valuable, the closing session by Kathryn Minshew, CEO & Founder of The Muse left an especially strong impression on our teams.
Here are some highlights of what she shared, and why talent professionals should care:
Need inspiration? Here’s a simple, yet impactful experience from my coworker, Sam:
“With daycare facilities closed and two working parents, my wife and I altered our normal work schedules to make sure we had proper childcare. iCIMS was empathetic and accommodating to my request to time box my working and parenting hours. Leadership even went as far as to create a team-wide ‘Parenting’ status, which informed other employees when working parents were with their children and might be a bit slower to respond. Candidly, it was a bit of a juggling act at first. The interesting outcome, however, is that with dedicated time to focus on being a parent and dedicated time to focus on my work I found that I’m more effective at both.”
So, what will talented individuals find when they explore the idea of employment with your company? What will they remember and tell their friends about as they browse your career site? And what human experience will be the one that removes any doubt that your company is the only employer of choice?
It will be exciting to find out together, and to continue this conversation long into the days where today’s events are in the rearview mirror.
If you’re looking for tactical ways to build on your existing strategy with recruitment marketing software, the Definitive Guide to Recruitment Marketing has you covered.
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