Candidates' Expectations Are Changing

In an age when people expect everything to be fast and easy— thanks to one-click shopping, mobile streaming from virtually anywhere and the automation of just about everything — employers need to differentiate themselves by overhauling what most consider to be an awful, frustrating and taxing experience – the job search.

Today’s candidates are more informed, and more digitally savvy, than ever. Chances are that before they even start their job search, they’ve done their homework — by reading Glassdoor reviews, checking your social media pages, and browsing your company blog — to get a sense if you’re an employer they’d want to work for. Research by Forrester found that 70-90% of customers make decisions on what to buy without ever engaging with a brand by leveraging technology and review sites. 

The tables have turned. We’re living in a time when jobs outnumber available workers, giving candidates the power. If you’re not delivering an experience that attracts, engages, informs and communicates digitally with candidates on-the-go, you could lose them out to your competition.

Next week on Recruiting Daily, we will share details about how to create a powerful value proposition; create an effective career site; engage talent through text and chatbots, and setup new hires for long-term success through onboarding. The exclusive series is teeming with content devoted to tangible best practices to enhance your candidates’ experience and help you grow your workforce.

Key insights include:

As Jeff Bezos once said, “The most important single thing is to focus obsessively on the customer.” We say, obsess over how you treat your candidates. By giving them the consumer-focused experience they expect, you will build the best workforce possible.

We hope you enjoy the blog series to follow on Recruiting Daily next week.   

Candidates' Expectations Are Changing

Written By

Danielle McClow


May 8, 2019


Employee RetentionRecruiting Tips

About the Author

With a passion for life-long learning, Danielle McClow got her start in higher education before joining iCIMS as a Content Writer. She holds an advanced degree in classic rhetoric and when not writing she wishes to pet all the dogs.

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