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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
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Learn moreSelect the right candidates to drive your business forward and simplify how you build winning, diverse teams.
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Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
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Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesRecruit in the modern world and expand your reach with built-in virtual interviewing.
Learn more Talk to SalesFocus on qualifying candidates faster with fully integrated language assessments.
Learn more Talk to SalesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesCompliment your sourcing and engagement efforts with sophisticated lead scoring and advanced campaign personalization.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGive your business a competitive edge with a complete solution for creating personalized, timely, and accurate digital offer letters that inspire candidates to want to join your team.
Learn more Talk to SalesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn moreImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesModernise, streamline, and accelerate your communication with candidates and personnel.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesHow PRMG attracts 50% more applicants for niche finance roles with the iCIMS Talent Cloud.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
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Learn morePartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreThe iCIMS Talent Cloud delivers a secure, agile, and compliant platform designed to empower talent teams, job seekers, and partners with advanced data protection and privacy.
Learn moreWatch the recording of our latest webinar looking at key findings from a recent study and explore short-term and long-term solutions for the talent crisis in 2022 and beyond.
Watch on-demandView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
Learn moreGet to know the award-winning leadership team shaping the future of the recruiting software industry.
Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
Learn moreLet’s get in touch. Reach out to learn more about iCIMS products and services.
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March 30, 2023 
4 min read
Your applicant tracking system is the backbone of your recruiting efforts. Without it, you wouldn’t be able to attract, engage and hire talent to meet your organisation’s goals.
But even the best ATS is limited if not given the opportunity to reach its potential. With a few simple solutions, you can add a lot of flexibility and agility to your team’s recruiting process.
Keep reading to learn how you can utilise, engage and nurture your candidates without investing in an entirely new applicant tracking system.
Eighty-seven percent of candidates say content that is relevant to them makes them like brands more. Jobseekers expect personalisation throughout the recruiting journey. But how can you achieve personalisation at scale?
By automating recruitment marketing, you can nurture the candidates already in your ATS with content that is relevant to them. This saves you time sourcing and money that would have been spent advertising the same jobs. It also helps you turn your database into an engaged pipeline of talent ready for future openings.
Recruitment marketing automation compliments your sourcing efforts by helping you convert the best-fit and most engaged talent already in your network. By switching from advertising to pipelining you can reduce costs without damaging the quality of applications or the experience candidates have with your brand.
Employers spend a lot of money driving candidates to their career site. But your career site doesn’t just need more traffic. It also needs to engage and encourage qualified candidates to apply.
Fifty-nine percent of jobseekers abandon an online application form when there are bugs on the career site. Even the smallest roadblock can deter talent from applying. A seamless candidate experience is crucial.
More than just a web page, career sites actively help job seekers find and apply to the most relevant jobs within your company. If you want to make it easy for job seekers to find the roles they’re most qualified for, start by enhancing your career site. Your career site should work as an add-on to your applicant tracking system, highlighting your employer brand and letting you know where and how job seekers engage with your content.
Job seekers are self-selective. If they can’t find a near-perfect job match on your career site, they’re likely to move on.
Recruiting chatbots help catch qualified candidates who have passed up on a role. Job seekers can upload their resumes and receive recommendations for open roles that match their skills and experience. This helps instil confidence in job seekers and keeps them in your applicant tracking system for future openings.
If you want to connect with more candidates without increasing manual recruiter effort, a recruiting chatbot may be for you. You can create smoother experiences, improve applicant conversion rates and reduce the need for recruiter intervention.
According to PeopleScout, 90% percent of candidates expect the job application process to be fast. Applications with more than 45 questions have a drop off rate of nearly 90%. To recruit top talent and stay ahead of competition, you must act fast.
Text recruiting reduces the friction between job seeker and recruiter communications by allowing talent to connect through the channels they use every day. With text engagement, job seekers can submit job applications and respond to messages on the go. And you can streamline applications while qualifying candidates at the same time. With a proactive system for qualifying talent, you can speed up processes and recruit top talent, fast.
Text recruiting helps amplify your applicant tracking system by engaging your candidates anytime, anywhere.
Studies show that job postings with video icons receive a 34% greater application rate than those without. And the best people to sell your employer brand are the ones that know it inside, and out – your employees. Video recruiting, with current employees as the stars, adds personality to the talent journey amplifying the unique voices of your greatest advocates.
The most important thing about video recruiting is that it comes across as authentic. Your candidates want to know what it’s really like to work for you. Video tools, like iCIMS Video Studio help bring your video production in-house. There’s no need to spend huge budgets on production studios and agency outsourcing when you can create quality videos at a fraction of the price.
By adding video to key points in the recruiting process, you can create dynamic experiences that amplify your ATS and turn ideal candidates into great hires.
It’s easy to assume a huge increase in budget is necessary to refresh your recruiting strategy, but sometimes all it takes is a few simple solutions. Whether it’s text engagement or recruitment automation, use these solutions to make your ATS more powerful.
Read our guide on attracting talent at every stage in the recruiting journey.
and receive free tips on how to attract, engage, hire, & advance the best talent.
