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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
Learn moreCommunicate effectively and efficiently with the candidates that can drive your business forward.
Learn moreSelect the right candidates to drive your business forward and simplify how you build winning, diverse teams.
Learn moreHelp your best internal talent connect to better opportunities and see new potential across your entire organization.
Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn more Talk to salesGet exclusive intel on industry and market trends along with expert one-on-one advice.
Learn more Talk to salesHow a beloved restaurant hires 40,000+ annually with a great candidate experience.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreStay up to date with the latest terminology and verbiage in the HR software ecosystem.
Learn moreEmployers everywhere improve hiring efficiently and save money using iCIMS. Estimate the potential business value you can achieve.
Learn morePartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreThe iCIMS Talent Cloud delivers a secure, agile, and compliant platform designed to empower talent teams, job seekers, and partners with advanced data protection and privacy.
Learn moreDive into the Class of 2023 Report highlighting this cohort’s expectations and where employers are willing — and able — to meet them.
Watch nowView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
Learn moreGet to know the award-winning leadership team shaping the future of the recruiting software industry.
Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreLet’s get in touch. Reach out to learn more about iCIMS products and services.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreIncreased productivity, smarter data usage, and empowered hiring teams–that’s the power of the partnership between Ceridian Dayforce and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
Learn more
Whether you’re recruiting for the future or hiring in-demand talent in a competitive market, every recruitment team has its own unique set of challenges.
Overcoming obstacles in talent acquisition isn’t always easy, but with the right people, processes, and technology it can be easier.
This post will cover three examples of recruitment marketing automation in action and how it can help you solve your individual talent acquisition obstacles.
With a team of more than 2,500 dental professionals, Bupa Dental offers private and National Health Service treatments, providing dental care to over two million patients across the UK.
Bupa Dental had an extensive database of dental talent that it had built up over the years. However, it had no way of knowing which candidates were still interested, or to what degree.
With so many potential job seekers, and with no way to tell who was ready for a hiring conversation, Bupa Dental needed a way to automate its recruitment marketing. Enter iCIMS Marketing Automation, which enables recruitment teams like yours with the ability to nurture candidates at scale.
By sending a series of personalized communications to its audience, Bupa Dental is using recruitment marketing automation to:
Not only will recruiting marketing automation allow Bupa Dental to nurture its candidates, but it now has the unique ability to track candidate engagement across its entire digital footprint. Using iCIMS Marketing Automation, recruiters know exactly which candidates are cold, warm, and hire-ready. There’s no need to spend valuable human time cold-calling candidates to find out who’s interested in a role – recruitment automation does it for you.
By tailoring communications based on interaction and creating a personalized marketing automation workflow, Bupa Dental’s open rates were as high as 82% with an average open rate of 77%.
Using iCIMS Marketing Automation, Bupa Dental turned its significant database into a defined pipeline of in-demand dental talent. Bupa Dental saw increased engagement of its database of dentists, and increased hiring activities for hard-to-fill roles.
You work hard to create recruiting content that resonates with job seekers who are serious about your company. What if you could target the right person with the right content? You can with tech that scores candidate engagement and shows who’s ready to make their next career move.
If you have a large database, put it to work with a personalized nurture campaign. Those who engage in your communications will show that they are interested in your employer brand and are ready for a hiring conversation.
This university has one ambition – to give anyone, anywhere, the power to learn. Helping over two million students realize their ambitions, this university makes learning accessible to all.
In recent years, the university has made it a key priority to drive diversity hiring across all university disciplines. In doing this, it has embraced a shift in its entire talent acquisition model. The university is moving from traditional methods of recruitment to a more advanced means of engaging with its candidates – using recruitment automation.
The university is using iCIMS Marketing Automation to create engaged pipelines of candidates from diverse backgrounds, such as Black, Asian, and minority ethnic individuals (BAME), candidates with both neurodiverse and physical disabilities, and women in STEM. The university is also using recruiting automation to recruit candidates anonymously which is proving to be successful in encouraging talent from diverse backgrounds.
Using recruiting automation, the university achieved 99% direct hiring with only 6 agency hires overall. Simultaneously, it achieved a 35% increase in BAME appointments year on year from 20% to 27%, and 65% of its workforce is female. In the UK, 42% of full-time staff in higher education are female making this significantly higher than the national average. Using marketing automation, the university transformed its talent acquisition strategy. Recruiting automation increased recruitment activities while also encouraging diverse applicants across the university.
Hiring a diverse and inclusive workforce is fast becoming a top priority for talent teams. What if you could drive diversity hiring and increase recruitment effectiveness at the same time?
Talent pipelining is the way to go.
By turning your talent pool into a defined pipeline of cold, warm, and hire-ready talent you can nurture diverse candidates throughout the recruitment process.
Adevinta is a global classifieds specialist with online marketplaces in 15 countries. Its technology and teams connect buyers and sellers helping people find homes, cars, jobs, consumer goods, and more.
Using iCIMS Marketing Automation, Adevinta nurtures its early careers pipeline worldwide. By sending regular, helpful communications to candidates in the early stages of their career, recruitment automation helps the organization engage candidates and build employer brand awareness. Tailored learning and brand content, as well as targeted communications at specific times of year are just some of the ways Adevinta is engaging the early careers market.
With an average open rate of 60%, iCIMS Marketing Automation enabled Adevinta to create an engaged database of in-demand early careers talent. Ninety-five percent of the company’s early careers database actively engage with the content they are receiving proving the true power of marketing automation for talent acquisition.
Attracting the early careers market to your organization is key in creating sustainable methods of talent acquisition. However, it isn’t always as easy as people think. How to do it? Attract candidates before they are ready to apply.
Futureproofing your talent acquisition strategy is about playing the long game. You must engage candidates in the early stages of their careers, all the way from student to graduate to hire.
Using a personalized nurture campaign, you can be sure that your brand is at the forefront of candidates’ minds when they are ready to apply.
iCIMS Marketing Automation is the only marketing automation tool for talent acquisition offering true candidate nurture at scale. Using trackable links and engagement scores, recruiting automation lets you know which candidates are interested in your employer brand and are ready for a hiring conversation.
Download your complete guide on the talent journey here to discover everything from attracting to advancing talent.
and receive free tips on how to attract, engage, hire, & advance the best talent.
Alex is well-versed in content and digital marketing. He blends a passion for sharp, persuasive copy with creating intuitive user experiences on the web. A natural storyteller, Alex highlights customer successes and amplifies their best practices. Alex earned his bachelor's degree at Fairleigh Dickinson University before pursuing his master's at Montclair State University. When not at work, Alex enjoys hiking, studying history and homebrewing beer.
September 28, 2022
6 min read
