- iCIMS recognized as a key player in online business-to-business marketing -
MATAWAN, N.J. (SEPT 24, 2013) – There are over 644 million websites displayed throughout the internet, but only a select few of those sites are designed with attention to usability, creativity, and the needs of the target audience in order to create highly effective online engagement. On September 12th, iCIMS, Inc., a leading provider of Software-as-a-Service (SaaS) talent acquisition software solutions for growing businesses, received the Standard of Excellence Award in the 2013 Web Awards for the second year in a row. The award recognizes iCIMS’ online properties as above average compared to all sites submitted in the B2B category.
The Web Marketing Association, an organization focused on improving the quality of online marketing and website development, produces the WebAwards each year. Now in its 17th year, the WebAward competition is the longest running annual awards program of its kind, dedicated to acknowledging the people and companies behind the most effective web environments on the internet.
After careful consideration of customer feedback, iCIMS completely reinvented its customer support site, rebranding it as the iCARE™ Customer Support Site. The changes helped improve engagement, increase page views, and lower the bounce rate compared to the customer resource section of the company’s previous website. The redesigned iCARE Customer Support Site has already earned two Bronze Stevie Awards this year, and iCIMS proudly adds the 2013 WebAwards to the list of accolades.
“Enhancing the iCARE Customer Site was all about creating an approachable and engaging user experience,” said Susan Vitale, iCIMS CMO, “We’ve received great feedback from our customers on the streamlined content, simplified navigation, and warmth of the imagery included in the redesign, but receiving a 2013 WebAward really validates the overall success of the project.”
The iCARE Customer Support Site was evaluated on design, innovation, content, interactivity, copywriting, and ease- of-use, and garnered an above average score in order to earn the Standard of Excellence Award for the B2B category. Last year, iCIMS received a WebAward for the iCIMS Corporate Site, earning an above average score in the B2B category.
For a complete list of the awards iCIMS has earned so far this year, visit our virtual trophy case here: http://www.icims.com/news_awards.aspx