A study in 2013 showed that 65% of candidates are expecting to find jobs on LinkedIn, while only 1% look to Twitter to find employment opportunities. This is in stark contrast to the roughly 51% of jobs that were posted to Twitter in 2013. Clearly, a serious disconnect is happening between where the employment opportunities are being posted and where the candidates are searching. While this is going on, many available jobs are going unnoticed by qualified and enthusiastic candidates. Here’s some tips on how to take full advantage of your Twitter account, while making valuable connections and possibly finding your dream employment opportunity!
Choosing who to follow. So now that you have your Twitter account ready to go, how do you know who to follow? A great idea would be to target companies that you like, or that you’d like to work for. Follow the companies, and the executives. You can utilize LinkedIn to do a simple search on the company to find who their recruiters are, and whether or not they have a Twitter handle you could follow. It would also be beneficial to follow people who have your similar interests, who you can communicate with about your various employment interests and offer advice.
Retweeting. Following companies and individuals you are interested in getting involved with is the first step in the equation. If the accounts tweet out information that you would like to share, retweeting those tweets is a way to get the tweet out to your followers as well. Retweeting also makes it possible for the company/individual to see your profile, as they will be notified when you retweet anything of theirs.
Using direct messaging. Direct messaging is a service that can only be utilized if you are following the person that you wish to message. Once you follow them, you can send them a direct and private message concerning their potential employment opportunities, or ask their opinion on a job offer you might be considering. Reaching out on Twitter allows for a 140 character message to be sent – if you’d like to send a longer message, then email would be the way. However, direct messaging could be the perfect way to ask for the persons email, and get your foot in the door!
Utilizing hashtags. Hashtags can be used to find common interests. You can hashtag a certain phrase, or a word and it will become a direct link to a page which will show you other individuals who are talking about that same subject. It is a very useful tool that I would recommend utilizing to its fullest potential. Simple hashtags like #Jobs and #Careers return thousands of employment opportunities that are available and have been tweeted about.
Communicating with other Twitter users. There are several ways to communicate with others on Twitter. One example would be to reply to someone’s tweets that you have seen – which will be public -- another option would be to use the direct message tool, which is private. Remember that you can always put your email address and a link to your resume/CV in your bio, to allow others to get in contact with you.
Twitter Etiquette. Twitter etiquette is simple: don’t be a creep! Retweeting and replying to every single tweet a company sends out, however enthused you may be, can be very off-putting. Retweet only things that interest you, and when you reply to tweets make sure it’s in a professional and businesslike manner.
Using Lists. Twitter lists are a useful tool that can allow you to store all of the Twitter accounts you are following into one place. You can create one list for your friends, one for your family, one for your interests, one for companies you are interested in working with, etc. Lists can be either public or private, and if you are following more than 50 Twitter accounts, it allows you to catch up on important Tweets you might have missed throughout the day based on specific kinds of content, instead of scrolling through all of the accounts at once.
Twitter is just like any other social media platform in the sense that anything and everything you say in a tweet, who you follow, and your bio, can be viewed by anyone and everyone. If you are following non-work appropriate accounts, potential future employers can look at your page and click on “Following,” allowing them to see everyone that you follow. Tweets can be deleted once they are sent out, however it has been noted that every tweet sent out since Twitter’s inception will be digitally stored at the Library of Congress.
You should always try to stay as professional as possible on any social media platform. Since Twitter has been proven to be the most viable social media site for finding the employment opportunities recruiters post socially – create your Twitter account now and get yourself out there!
What else would you like to learn about Twitter? Comment below!