“iCIMS really understood that our candidates are our customers and helped us create a candidate experience second to none!”
-- Dan Benson
Manager of Professional Staffing
Over the past fifteen years, Boston-based New Balance has grown substantially and with this success came a growth in workforce and the need to improve their manual recruiting processes. As a manufacturer and retailer of multiple products, New Balance found it cumbersome to recruit manually, especially for its three different hiring types: corporate, manufacturing, and retail. Furthermore, without a formal CRM tool in place, the recruiters struggled to respond to each inquiry and subsequently had difficulty building an engaged talent pool. In addition, recruiters had difficulty managing “walk-in” job inquiries at their retail and warehouse locations, often struggling to gather enough applicant information, as many candidates lacked formal resumes. As a brand that treats their candidates like their customers and truly values the candidate experience, this would not do.
Recognizing the need for automation, New Balance began evaluating HR software vendors. “Initially we thought the ATS vendors who were most well-known in the industry was the way to go,” said Dan Benson, New Balance’s Manager of Professional Staffing. “We realized iCIMS really understands what retail and manufacturing companies are going through, and their ideas around system ease-of-use, flexibility, and customer service made so much sense for our mid-market business needs. Some of the bigger companies out there seemed to over-complicate the entire process, but iCIMS was the perfect fit.”
Since the implementation of the iCIMS Talent Platform, New Balance has been able to execute a flawless candidate experience. From robust CRM tools to a fully branded career site, New Balance has seen great improvements in candidate engagement. “iCIMS really understood that our candidates are our customers and helped us create a candidate experience that is second to none,” said Benson. Through the platform’s communication center New Balance recruiters can now send and track communication to every candidate – ensuring that each applicant is receiving the most up to date information on their job search. Whether candidates are applying through in-store kiosks or online through a New Balance-branded career site, the entire workflow process is streamlined and centralized thus improving communication between recruiters and hiring managers and making the approval process easier than ever. “Automating our recruitment processes really improved everything. From reducing time-to-fill and cost-per-hire to better tracking of our EEO compliance records, we’ve created so many efficiencies through the iCIMS Talent Platform”.
Key Benefits:
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Easy-to-use and automated system that streamlined a previously manual recruiting process
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Powerful CRM tool created an improved candidate experience
Improved efficiencies help cut time-to-fill and cost-per-hire metrics
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Centralized system facilitated compliance tracking
