Attracting quality candidates is the number one goal of all talent acquisition professionals. Identifying the best approach to filling open positions with best fit talent will vary depending who you ask. In my opinion, the key is advertising positions where qualified candidates are looking – and providing a great candidate experience.
Be Visible, Be Accessible
It’s a simple concept: post open positions where qualified candidates can find them. The challenge is accomplishing this goal at a reasonable cost. The good news is that there are affordable and effective tools available to HR professionals such as search engine optimization and mobile optimization. Did you know that 49% of candidates turn to a web search when looking for their next career fit? Search engine optimization helps your site achieve higher rankings by search engines, grabbing prime online real estate and driving traffic to your site. Mobile is also a huge piece of the puzzle since 72% of active candidates say they have viewed a company career site on their mobile device. With mobile optimization, your company’s site is available to visitors across all platforms whether they are using a desktop computer, mobile device, or a tablet – allowing you to reach job seekers on the go. Utilizing tools that make your job postings more visible and accessible guarantees that candidates will see your company’s jobs when they’re searching the web for their next career. Luckily, these two attributes work in tandem; mobile-friendly web design results in increased SEO.
When it comes to mobile, it is important to note that not all mobile experiences are created equal. Some mobile sites provide a limited experience compared to desktop sites, leaving out important information. A mobile responsive design offers job seekers the same information they would see on a desktop and provides the best viewing experience. The idea is to create a fluid exchange on your mobile career sites with job seekers, offering them all the details they need, so they can decide immediately if they want to move forward with applying. If job details are missing or difficult to read, there is a high probability that the job seeker will look elsewhere. In order to win the war for talent, open positions must be accessible and provide the same important information across all devices.
It’s All in the Experience
It’s no secret that the candidate experience is a major factor to consider when forming a talent acquisition strategy. Job seekers now have more access to job listings and can be more proactive about their job search. The days of waiting for the Sunday paper to arrive in the driveway with a finite number of local openings are well behind us. Candidates now have a much larger stake in the job search process and mobile devices have led this charge.
The percentage of smartphones in the world is increasing each day and it is in every company’s best interest to optimize their candidate experience for mobile devices. The key here is to provide the same experience regardless of the device that is being used. Qualified candidates are more selective job seekers. In fact, 40% of candidates abandon the application process when they begin experiencing a process that is not optimized for their device. The candidate experience is crucial in the race for quality talent.
If your organization has not yet begun putting together a mobile talent acquisition strategy, now is the time. Only 20% of the Fortune 1000 companies have a mobile-optimized website, while an increasing number of job seekers are looking for a mobile-friendly experience. Something must give — and that something should be the adoption of a mobile-friendly career site.