When I transitioned from college graduate to job seeker, I spent a lot of my time perusing postings on job boards like Indeed and CareerBuilder. Although these job boards were extremely helpful in generating tons of results, they did not lead to a conversation with a recruiter. I soon discovered that the companies I wanted to work for were very active on Twitter, so I started to include hashtag searching in my job hunting strategy.
I wasn’t the only one to include social media in my job search. According to a study conducted by MediaBistro, over 14.4 million people in the United States have used social media to search for a job, with 29% of the population using social media as their primary tool. Considering that 51% of jobs posted to Twitter, it was easy for me to find open requisitions that were the perfect fit for my interests. I even got the opportunity to chat with a few recruiters and hiring managers about my qualifications.
Although LinkedIn still reigns as the top social media site for job seekers, Twitter is not far behind. That being said, it’s not only important to have an active account for recruiting, but to use it wisely! The following tips and tricks will help you attract and engage candidates in 140 characters or less:
Craft the Perfect Hashtag:
When a candidate turns to Twitter to search for a job, usually their first instinct is to search for a specific hashtag. For those who are still getting accustomed to the basics of social media, a hashtag is a word or phrase, preceded by the # symbol that links to a specific search. For example, when a candidate enters #nycjobs into the Twitter search bar, they will most likely find thousands of tweets that contain job postings in or around the Greater New York City area.
With the right hashtag, companies will attract the right talent based on their field of interest or location. The key is to develop concepts that are simple, memorable, and relative to your brand. It’s also imperative that you do not overload your tweet with hashtags. One to three hashtags per tweet, along with an eye catching phrase, will most likely draw attention.
Start a Conversation:
A fun interactive way for companies to interact more with potential candidates is through Twitter chats. Twitter chats are defined as a group people all tweeting about the same topic using a specific hashtag, allowing it to be easily found on Twitter. Twitter chats can occur randomly, or at a pre-determined time and they often focus on a specific point of interest. To orchestrate a successful Twitter chat, create a hashtag that relates to your potential candidates and remember to encourage users to incorporate it in their tweets. This way, all participants can view the questions asked and the responses that were given.
Candidates often feel they can utilize these sessions for networking purposes, so recruiters should be prepared to provide answers on specific roles, departments, the company culture, job searching advice, and more.
Expose Your Culture:
While it’s primary to use Twitter to publish open job requisitions, the one way employers can stand out from the pack is to communicate their company culture. According to research conducted by the iCIMS Hire Expectations Institute, job seekers prefer to work in a collaborative, team-oriented environment, and are attracted to opportunities for employee development. A great way to showcase that your companies encourage these attributes on Twitter is to include some photos of external and company-wide events or showcase an achievement of a certain employee or team. Job seekers tend to gravitate towards companies who reward their employees, so publicly demonstrating value can go a long way.