76 million members strong, the Millennial Generation is a powerful entity ready to take the job market by storm! But recruiters be warned, these job seekers are savvy and connected; engaging top talent means skipping the job boards and going straight to social media sites and smart phones. According to the Pew Research Group, over 75% of Millennials are leveraging social networking sites and 62% are connecting to these and other internet sites through hand-held smart phones and wireless devices. So how do you effectively connect with the connected?
According to a recent survey posted on ERE, 63% of respondents said they were already using mobile technology in their recruiting efforts. I’m a big supporter of mobile recruiting and am excited to see that over half of recruiters are already using some facet of mobile usage in their hiring processes. Promoting job openings through multiple touch points delivers the greatest impact. Mobile may be the missing link in your online and offline recruiting efforts. Still not convinced? Check out “Top 10 reasons why mobile recruiting is here to stay and some say, if you don’t hop on board, you’ll be left behind” - maybe not the catchiest title, but there’s some good stuff! Here are my favorites:
- Mobile phones are portable, well-connected, relatively inexpensive computers providing the primary or sole internet connection to a majority of the people across the world.
- Text messaging (sending & receiving) is up 450%, in the past two years. In the USA, 262 million subscribers send over 75 billion text messages a month.
- The average response rate to a mobile call-to-action is 12% versus 2% for traditional media.
Ideally, pairing mobile recruiting with social recruitment (social media postings) would be the most effective way to reach the Millennials. Research shows 80% to 90% of companies are leveraging social networks for recruitment. If you’re still using these tools manually, you might not know that integration with your applicant tracking system can be a seamless solution. When integrated, you can easily promote your positions on Facebook, LinkedIn, Twitter, and other sites. More over, fully-automated smart scheduling optimizes the frequency and times the posts appear. Want to learn more? iCIMS offers social recruiting tools that completely integrates with iCIMS' applicant tracking system. You can view a demo by clicking here.