Although starting a new career can be exciting, I think that everyone would agree it can also be very stressful. Whether it is searching for a position, completing a tedious application form, or getting accustomed to the company, the candidate is rarely ever at ease. Most companies would probably say that they want their new hires to feel comfortable, but are they doing anything to make their transition easier?
New recruitment technologies allow for some of this ‘new job stress’ to be alleviated, however will making an applicant less stressed really help your company?
The answer is YES!
An article on ERE discusses how, “mobile phones and social networks now make it amazingly easy for unhappy candidates to almost instantly spread a message about their negative application and hiring experiences”. A negative comment about working for a company posted on the web could scare away top talent from pursuing that position. On the other side of the spectrum, who wouldn’t want to work for a company that is branded ‘the best company to work for’? Candidates’ feedback can either hurt or help your company, so improving your candidate experience may not be a bad idea.
In order to avoid negative publicity, recruiters should focus on how to make the candidate experience a positive one. At iCIMS, recruiters and employees go out of their way to make sure new hires are comfortable and enjoy the transition experience.
Below are some easy-to-implement and highly-effective ways to improve the candidate experience at your company:
- Make it easy for applicants to apply to your jobs online – Implementing an applicant tracking software makes it easy to apply to your company, while also allowing recruiters to easily track each applicant.
- Communicate with every applicant – Receiving a rejection letter leaves a much nicer impression on the applicant than simply never hearing from the company again.
- Explain the company and the position accurately – Applying for a job offer only to find out that the position is nothing like what was advertised can be a bad reflection on the company.
- Implement a strong onboarding process – A flawless onboarding program allows new hires to feel comfortable in their new positions so they can start contributing to the company immediately.
Large and small sized companies are seeing how making minor changes to improve their candidates’ experience can result in big changes for the company’s branding and reputation. What other tactics is your company using to ensure positive feedback from candidates?