Do you have a CRM Tool in your Recruiting Tool Chest?

Out with the old and in with the new! 2010 promises to be a game-changing year for the talent management industry. As the economy and employment rates show signs of rejuvenation, recruiters are once again faced with the challenge of targeting and attracting top talent.  To prepare for the forecasted increase in hiring (with, thanks to mandated layoffs, a bare bones recruitment staff), successful recruiting organizations have placed greater emphasis on passive candidate recruiting strategies. While HR technology and social media networks have made identifying passive candidates easier than ever, many recruiters still find it difficult to engage these candidates over extended periods of time.

Chances are these candidates receive an introductory email pitching the benefits of working at your organization, but does communication end there? How does your organization ensure that your employment brand remains fresh in the minds of these passive candidates over prolonged recruitment cycles? Maintaining a robust pipeline of engaged candidates is not an easy task.
 
For an increasing number of organizations, Candidate Relationship Management (CRM) now plays a central role in their recruiting strategies. CRM is the practice of building, and more importantly maintaining, meaningful relationships with candidates to keep them engaged throughout an extended recruitment process. An effective CRM program involves ongoing communication with both passive and active candidates and strategic marketing communications targeted at certain demographics in a candidate pool. Effective CRM programs use a variety of mediums to engage their pipeline, including: branded electronic postcards, promotional offerings, company newsletters, etc.

Once this robust pipeline of engaged candidates is in place, it is important for recruiters to take advantage of it; a well-managed and well-utilized candidate pipeline has been shown to significantly lower overall recruiting costs. To maximize their CRM program, a growing number of recruiters are leveraging CRM software technology to streamline their processes and ensure consistence. While it is sometimes necessary to implement a separate CRM technology, many organizations have access to enhanced CRM capabilities directly within their core Talent Acquisition System.
 
In conjunction with ERE, iCIMS is sponsoring the following webinar: “Leveraging Your Current Talent Acquisition System as a Candidate Relationship Management Tool”.   Isn’t it time your organization maximized your HR Technology Investment?
 
This webinar will concentrate on the following:

• The importance of Candidate Relationship Management
• OFCCP compliance concerns and solutions for federal contractors 
• Leveraging your system's electronic correspondence capabilities
• Using hot lists, candidate folders and search agents in your system 
• Social Networking opportunities
• Task and campaign management

This webinar is being offered free of charge on January 20th from 1:00 – 2:00 pm ET. Register Here.

Let us know how you are incorporating CRM into your talent management strategies!