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Learn more Talk to salesThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesBuild talent pipelines, engage candidates with multi-channel marketing campaigns, and use machine learning to automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesCompliment your sourcing and engagement efforts with award-winning lead scoring and advanced campaign personalization.
Learn more Talk to salesImprove employee experience, retention, and reduce internal talent mobility friction with the iCIMS Opportunity Marketplace.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesGet robust analytics that help you make sense of your data and illuminate your talent pool.
Learn moreSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
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April 15, 2016 
4 min read
Using Niche Job Boards to Target the Best Candidates
There has been a lot of chatter about the state of job boards as recruiters and candidates shift towards using different media to connect and apply for jobs. Are job boards still relevant? The answer is a resounding YES. Job boards are among the top three sources of hire today.
The evidence is clear – job boards remain one of the top sources for recruiting new hires. Most importantly, jobseekers will continue to use them in their search, as job boards remain some of the most trafficked websites on the Internet2.
What is a Niche Job Board?
Niche job boards are generally smaller job boards that are location or industry focused. Many niche job boards are sponsored and/or maintained by industry leading professional associations3. From a recruiter’s perspective, the industry focus of niche job boards helps to target job advertisements toward qualified candidates. As an added benefit, recruiters report improved quality of candidates because candidates belonging to and seeking jobs through a professional association are often substantially more focused on career, skill, and trade development.
What Benefits Do Niche Boards Provide?
Job boards have provided many benefits for companies since the beginning of their existence. For example, they have made it easy for candidates to discover new companies and apply for open positions. Over the years, however, this came at a cost. Recruiters have long complained of being bombarded with unqualified applications that must be sifted through before reaching top talent, a time consuming and expensive process when recruiting departments try to become more efficient and strategic. With this in mind, strategic recruiters and sourcers have gravitated toward more targeted job advertisements by utilizing niche job boards.
Although niche job boards do not boast the traffic of larger sites like Career Builder and Monster, it would be naïve to rule them out of recruitment advertising budgets. As a general rule each industry has at least 2-3 niche boards, and they can be further segmented by region, professional association, society, and more. Niche job boards attract specific candidates that possess specialized skills and more relevant, up-to-date experience. Although these boards don’t have the quantity of traffic of large job boards, niche job board postings receive higher quality and more relevant applications. Therefore, niche job boards are the fastest way to finding strong candidates, leading to lower cost-to-fill.
Do Niche Boards Help to Find Passive candidates?
Job boards have evolved into a tool that not only benefits recruiters trying to fill current openings, but also to help strategic sourcers as they look to build a strong talent pipeline for future openings as well. With job boards, there is an opportunity for employers to actively build and manage an employment brand that attracts not only active jobseekers but passive jobseekers as well – in essence, a channel for future applicants!
Passive jobseekers, who are often employed but would be open to a new opportunity, occasionally browse the different openings that are available. One day, they might be in a position to make a move and will probably start with companies they are most familiar with. The following are several ways to use job boards for recruiting, branding, sourcing, to reach those passive candidates:
Finding the right match for your job openings is important in order for your organization to reach its goals and objectives. Niche job boards are a valuable resource for finding quality talent, and vital to a successful recruitment strategy.
How iCIMS can Help
iCIMS Job Board Posting is a time saving tool designed to fully automate the process of posting available positions to over 14,000+ online job boards. Powered by JobTarget and seamlessly integrated with iCIMS Applicant Tracking System, the OneClick Job Board Posting tool allows users to easily post jobs out to multiple third-party job boards, automatically track candidate sources upon clicking on job ads, and report on source effectiveness within the iCIMS Talent Cloud.
iCIMS has clients in all industries and sizes. iCIMS’ Talent Cloud provides businesses with flexible tools that help them attract, engage, hire and advance the right talent, giving them an edge over the competition.
iCIMS’ key differentiator is our commitment to customer service and the customer experience. iCIMS is extremely proud of its 4 year running 97% customer satisfaction and renewal rating. Its award-wining customer experience is a result of advanced support offerings, which include a multi-tiered customer support team, frequent virtual trainings, and our Customer Community.
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