- Experienced B2B technology marketer joins executive team -
HAZLET, N.J. (September 21st, 2011) - iCIMS, a leading provider of Software-as-a-Service talent management solutions, today announced the appointment of Erinn Tarpey as Director of Marketing. In her role, Tarpey will oversee iCIMS’ operational marketing activities and is responsible for extending global brand awareness of the company’s solutions and services.
Prior to joining iCIMS, Tarpey led the marketing efforts for two SaaS Procure-to-Pay solution providers serving Fortune 1000 organizations: Vinimaya, Inc. and PurchasingNet, Inc. While at PurchasingNet, Tarpey’s online marketing strategy, incorporating a redesigned, SEO-compliant website and integrated e-marketing campaigns, helped to increase lead generation by 25% and almost double company sales in just two years.
With more than 16 years of B2B and B2C marketing experience gained on both the agency and client sides, Tarpey will play a key role in managing iCIMS’ marketing strategy, prospect demand generation efforts, customer cross-sell and up-sell strategy, staff development, events, internal communications, and analyst and press relations. “Erinn brings a broad range of experience from other industry-leading SaaS solution providers and B2B advertising agencies; her involvement is sure to help us further position iCIMS as the premier provider of a flexible, easy-to-use Talent Platform that can serve a wide span of organizations,” said Susan Vitale, Chief Strategic Officer, iCIMS.
“I’m very pleased to join the iCIMS family at this exciting time in the company’s development,” stated Tarpey. “In addition to the strong executive leadership at the organization, I was compelled by iCIMS’ focus on continuous innovation and delivering a customer experience that is second to none in the industry,” Tarpey continued. “My goal is to share the iCIMS story with a larger audience of businesses and ensure that our existing customers continue to get value from iCIMS by expanding their use of the Talent Platform into other areas such as recruitment marketing, on-boarding and employee data management,” Tarpey concluded.
iCIMS’ product, the Talent Platform, enlists multiple comprehensive product and customer service offerings, simplifying HR tasks for human resources personnel, globally. The platform supports candidate and employee management programs from applicant tracking to onboarding, performance management, employee data management, and more. Named the mid-market leader for business platform solutions, iCIMS supports the talent management needs of HR professionals worldwide.
iCIMS, a leading provider of innovative Software-as-a-Service (SaaS) talent acquisition solutions, is an Inc. 500 and Software Satisfaction honoree focused on solving corporate business issues through the implementation of easy-to-use, scalable solutions that are backed by award-winning customer service. iCIMS' Talent Platform, the industry's premier candidate management solution, enables organizations to manage their entire talent acquisition lifecycle from sourcing, to recruiting, to onboarding all within a single web-based application. With more than 1,500 clients worldwide, iCIMS is one of the largest and fastest-growing talent acquisition system providers with offices in North America, UK, and China. To learn more about how iCIMS can help your organization, visit http://www.icims.com or view a free online demo of the iCIMS Talent Platform.